Ask HN: How do early-stage builders solve the distribution problem in a AI era?

1 grandimam 0 5/11/2025, 1:15:09 PM

With the rise of vibe coding and tools like Vercel, Supabase, GPT, and React/Next.js templates, we're seeing indie hackers and startup teams launch polished MVPs in hours or days, not months. The "move fast and break things" mindset used to be a differentiator. Now it feels like table stakes.

In this new era, when every hacker weekend ends with a slick new product on Product Hunt or Twitter/X, what becomes the new moat? If speed and shipping early aren't enough, how do we solve for distribution?

Is it audience-first? Better storytelling? Exclusive partnerships? Building in public? Would love to hear how others are approaching this shift—especially those in the early stage or solo founder space.

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Ask HN: How do early-stage builders solve the distribution problem in a AI era?

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