Ask HN: How do early-stage builders solve the distribution problem in a AI era?

With the rise of vibe coding and tools like Vercel, Supabase, GPT, and React/Next.js templates, we're seeing indie hackers and startup teams launch polished MVPs in hours or days, not months. The "move fast and break things" mindset used to be a differentiator. Now it feels like table stakes.

In this new era, when every hacker weekend ends with a slick new product on Product Hunt or Twitter/X, what becomes the new moat? If speed and shipping early aren't enough, how do we solve for distribution?

Is it audience-first? Better storytelling? Exclusive partnerships? Building in public? Would love to hear how others are approaching this shift—especially those in the early stage or solo founder space.