Marketing happens when you know what problem you solve, you know who has it, and you are communicating with the audience who could use your product. It doesn't matter if there are 10 other SaaS apps in the world or a hundred million because you aren't selling "SaaS"... you are selling a specific problem and solution.
Sure, If you are just blasting into the same channels as everyone else like the post is concerned about, then you aren't focused on your audience and are instead following a generic "SaaS" playbook. Don't do that. Be unique. Be creative. Talk to your own tailored audience. If you don't know who that is or where they listen, then you aren't ready to launch a marketing campaign, and you have some research to do. It is not "10x harder", because if you are doing it well, you aren't fighting noise -- you are stepping outside of the noise.
Sure, If you are just blasting into the same channels as everyone else like the post is concerned about, then you aren't focused on your audience and are instead following a generic "SaaS" playbook. Don't do that. Be unique. Be creative. Talk to your own tailored audience. If you don't know who that is or where they listen, then you aren't ready to launch a marketing campaign, and you have some research to do. It is not "10x harder", because if you are doing it well, you aren't fighting noise -- you are stepping outside of the noise.