Samsung forces ads onto fridges; is a bad sign for other appliances

28 speckx 5 9/18/2025, 5:44:55 PM arstechnica.com ↗

Comments (5)

holtkam2 · 2m ago
Sounds like this is a great opportunity for competition to enter the market with a fridge that offers the same features, without being online. Its online-required features are all things that it should be able to do offline anyway.

> Another option is to disconnect the fridge from the Internet. Again, though, this would eliminate some core capabilities, like its meal planner, recipes, and shopping list features

…all things that on-device LLMs can already do, for example my MacBook can run Llama 4 (albeit slowly) and it can generate recipes for me.

Samsung will either need to shape up or competitors will enter the market to offer equally fancy but non-annoying fridges. I hope.

pavel_lishin · 1m ago
> …all things that on-device LLMs can already do, for example my MacBook can run Llama 4 (albeit slowly) and it can generate recipes for me.

I've run a local LLM, and while I probably didn't do a great job optimizing things, it was crawling. I would absolutely not stand there for 20 minutes while my fridge stutters out a recipe for kotleti, while probably getting some of it wrong and requiring a re-prompt.

Not everything needs to be a genie.

gnabgib · 1h ago
Related:

Samsung confirms its smart fridges will start showing you ads (68 points, 2 hours ago, 52 comments) https://news.ycombinator.com/item?id=45291107

Samsung smart fridge displaying advertisements (32 points, 2 days ago, 21 comments) https://news.ycombinator.com/item?id=45262808

liquid_thyme · 1h ago
Why pay for advertising, when you can show your ads on your own devices for free? Heh..
rolph · 1h ago
you can always filter them, but if it ever became transactional, that would be problematic