Study: Social media probably can't be fixed

42 todsacerdoti 41 8/13/2025, 3:26:28 PM arstechnica.com ↗

Comments (41)

PaulHoule · 1h ago
I work in survey research and I'm rather appalled at how many people would rather survey a sample of AIs than a sample of people and claim they can come to some valid conclusion as a result.

There are many ways AIs differ from real people and any conclusions you can draw from them are limited at best -- we've had enough bad experiments done with real people

https://en.wikipedia.org/wiki/Stanford_prison_experiment#Int...

jerf · 1h ago
Appalling. The entire question of "fixing social media", for any definition of "fixing", involves not just the initial reaction to some change but the second-and-greater-order effects. LLMs are point-in-time models and intrinsically can not be used for even guessing at second-order effects of a policy over time. This shouldn't have gotten past the proposal phase.
reactordev · 1h ago
I trust your judgement more than Ars Technica.

For us layman, the flaw of using AI trained on people for surveys is, human. Humans have a unique tendency to be spontaneous, wouldn’t you say?

How would a focus group research team approach this when they’re bombarded by AI solutions that want their research funds?

PaulHoule · 11m ago
The worst problems with people these days seem to be they don’t pick up the phone. Probability-based polls are still pretty good about most things unless they involve Donald Trump —- it seems some Trump supporters either don’t pick up the phone or lie to pollsters. Some polls correct for this with aggressive weighting but how scientific it really is is up in the air.
add-sub-mul-div · 51m ago
"We trained a model on Twitter and Reddit content and were shocked to discover it generates a terrible community."

It's so weird to live in a time when what you just said needs to be said.

Mouvelie · 37m ago
Genuine question : are you scared for your job ? I see this tendency to use "synthetic personas" growing and frankly, having to explain why this sucks is insulting in itself. Decision makers are just not interested in having this kind of thought argument.
PaulHoule · 29m ago
Not really. Sales is doing better than it ever has since I’ve been here. For one thing, AI folks want our data. Despite challenges in the industry, public opinion is more relevant than ever and the areas where we are really unsurpassed is (1) historical data and (2) the most usable web site, the latter one I am a part of.
richardubright · 12m ago
Wait what? Is there an article on this. That sounds absolutely insane.
duxup · 1h ago
A lot of talk goes into how Facebook or other social media use algorithms to encourage engagement, that often includes outrage type content, fake news, rabbit holes and so on.

But here's the thing ... people CHOOSE to engage with that, and users even produce that content for social media platforms for free.

It's hard to escape that part.

I remember trying Bluesky and while I liked it better than Twitter, for me it was disappointing that it was just Twitter, but different. Outlandish short posts, same lame jokes / pithy appeals to our emotions, and so on. People on there want to behave the same way they wanted to on Twitter.

PaulHoule · 19m ago
Personally I really enjoy Mastodon and Bluesky but I am very deliberate at avoiding negative people, I do not follow and often mute or block “diss abled” people who complain about everything or people who think I make their life awful because I am cisgender or who post 10 articles an hour about political outrage. The discover page on Bluesky is algorithmic and respects the “less like this” button and last time I look ha$ 75% less outrage than the following page. (A dislike button that works is a human right in social media!)

Once I get my database library reworked, a project I have in the queue is a classifier which filters out negative people so I can speed follow and not add a bunch of negativity to my feed, this way I get to enjoy real gems like

https://mas.to/@skeletor

Cross posting that would cure some of the ills of LinkedIn!

KaiserPro · 53m ago
> But here's the thing ... people CHOOSE to engage

Kinda, but they also don't really realise that they have much more control over the feed than they expect (in certain areas)

For the reel/tiktok/foryou-instagram feeds, it shows you subjects that you engage with. It will a/b other subjects that similar people engage with. Thats all its doing. continual a/b to see if you like what ever flavour of bullshit is popular.

Most people don't realise that you can banish posts from your feeds by doing a long press "I don't like this" equivalent. It takes a few times for the machine to work out if its an account, groups of accounts of theme that you don't like, and it'll stop showing it to you. (threads for example took a very long time to stop showing me fucking sports.)

Why don't more people know this? because it hurts short term metrics for what ever bollocks the devs are working on. so its not that well advertised. just think how unsuccessful the experiments in the facebook app would have been if you were able to block the "other posts we think you might like" experiments. How sad Zuckerberg would be that his assertion was actually bollocks?

RiverCrochet · 45m ago
There's definitely a mass of people who can't/won't/don't get past passive/least-effort relationships with things on screens. These would be the type that in the TV days would simply leave the TV on a specific channel all day and just watch whatever was on, and probably haven't changed their car radio dial from the station they set it to when they bought the car. In modern times they probably have their cable TV they still pay for on a 24 hour news channel and simply have that going all day.

To be fair, in times far past, you really didn't have much choice in TV or radio channels, and I suspect it's this demographic that tend to just scroll down Facebook and take what it gives without much thought other than pressing Like on stuff.

Mouvelie · 20m ago
Yup. Knowing the exact percentage of those people would be hurtful to my soul I think, but I suspect they drive a meaningful percentage of business. Like that time when Netflix displayed shows on, because some people couldn't be bothered to actually choose something to watch ?
CrimsonCape · 31m ago
Transparency would prove or disprove this. Release the algorithm and let us decide for ourselves. In my experience, Instagram made an algorithm change 3-4 years ago. It used to be that my feed was exactly my interests. Then overnight my feed changed. It became a mix of 1. interracial relationship success stories 2. scantily clad women clickbait, 3. east asian "craft project" clickbait, and just general clickbait. It felt as if "here's what other people like you are clicking on" became part of the algorithm.
notTooFarGone · 1h ago
>people CHOOSE to engage with that

brains are wired that way. Gossip and rage bait is not something that people actively decide for, it's subconscious. It's weird saying that this is the problem of individuals - propaganda is effective not because people are choosing to believe it.

PaulHoule · 1h ago
What gets me about some platform is all the text-in-images and video with senseless motion. I've been dipping my toes into just about any social where I could possibly promote my photography and the worst of them all is Instagram where all the senseless motion drives me crazy.
duxup · 1h ago
Yeah I miss geocities. The pages were ugly, but they were that users ugly ... gloriously personal ugly.

Facebook is not my page, it looks nothing like I want... my content is in many ways the least important thing featured.

derbOac · 1h ago
> while I liked it better than Twitter, for me it was disappointing that it was just Twitter, but different

I feel exactly the same way.

I think there needs to be a kind of paradigm shift into something different, probably something that people in general don't have a good schema for right now.

Probably something decentralized or federated is necessary in my opinion, something in between email and twitter or reddit? But there's always these chicken and egg issues with adoption, who are early adopters, how that affects adoption, genuine UX-type issues etc.

9rx · 1h ago
> Probably something decentralized or federated is necessary in my opinion, something in between email and twitter or reddit?

So, Usenet? The medium is the message and all that, sure, but unless you change where the message originates you are ultimately going to still end up in the same place.

standardUser · 11m ago
> They then tested six different intervention strategies...

None of these approaches offer what I want, and what I think a lot of people want, which is a social network primarily of people you know and give at least one shit about. But in reality, most of us don't have extended social networks that can provide enough content to consistently entertain us. So, even if we don't want 'outside' content (as if that was an option), we'll gravitate to it out of boredom and our feeds will gradually morph back into some version of the clusrterfucks we all deal with today.

SoftTalker · 48m ago
> Only some interventions showed modest improvements. None were able to fully disrupt the fundamental mechanisms producing the dysfunctional effects.

I think this is expected. Think back to newsgroups, email lists, web forums. They were pretty much all chronological or maybe had a simple scoring or upvoting mechanism. You still had outrage, flamewars, and the guy who always had to have the last word. Social media engagement algorithms probably do amplify that but the dysfunction was always part of it.

The only thing I've seen that works to reduce this is active moderation.

burnte · 14m ago
Social media isn't the problem, people are the problem, and we still working on how to fix them.
KaiserPro · 46m ago
Social media can be fixed, its just the incentives are not aligned.

To make money, social media companies need people to stay on as long as possible. That means showing people sex, violence, rage and huge amounts of copyright infringements.

There is little advantage in creating real-world consequences for bad actors. Why? because it hurts growth.

There was a reason why the old TV networks didn't let any old twat with a camera broadcast stuff on their network, why? because they would get huge fines if they broke decency "laws" (yes america had/has censorship, hence why the simpsons say "whoopee" and "snuggle")

There are few things that can cause company ending fines for social media companies. Which means we get almost no moderation.

Until that changes, social media will be "broken"

wk_end · 45m ago
> Social media can be fixed, its just the incentives are not aligned.

So social media can't be fixed. Incentives are what matter.

amanaplanacanal · 43m ago
Incentives can be changed though, through law.
ElijahLynn · 53m ago
I'm reading Tim Urban's book titled "What's Our Problem".

It definitely explains the different types of thinking that I'm making up our current society, including social media. I haven't got to the part yet where he suggests what to do about it, but it's fascinating insight into our human behavior in this day and age.

MeIam · 22m ago
The main reason that it can't be fixed is that it has political or corporate operators and propaganda bots have taken over. There is always an agenda running through threads of social media even for mundane topics that seeking supremacy.
SkepticalWhale · 1h ago
I'd like to see more software that amplifies local social interactions.

There are apps like Meetup, but a lot of people just find it too awkward. Introverts especially do not want to meet just for the sake of meeting people, so they fallback on social media.

Maybe this situation is fundamentally not helped by software. All of my best friendships organically formed in real-world settings like school, work, neighborhood, etc.

fellowniusmonk · 1h ago
I ran a co-working space social club that resolved this issue for many introverts in 2015-2017.

This is at core a 3rd places issue, haven't had the capital to restart it post covid.

barbazoo · 59m ago
That sounds interesting. How did that work, did you rent a place for coworking and then opened it up for the social aspect?
WaltPurvis · 56m ago
That's very interesting. Do you have time to elaborate a bit?
farceSpherule · 1h ago
Social media is the new smoking...

Widespread adoption before understanding risks - embraced globally before fully grasping the mental health, social, and political consequences, especially for young people.

Delayed but significant harm - can lead to gradual impacts like reduced attention span, increased anxiety, depression, loneliness, and polarization

Corporate incentives misaligned with public health - media companies design platforms for maximum engagement, leveraging psychological triggers while downplaying or disputing the extent of harm

mvieira38 · 21m ago
This analogy undersells the negative impact of social media. Smoking wasn't a propaganda machine at the hands of a few faceless corpos with no clear affiliation, for example, nor did it form a global spynet
RiverCrochet · 49m ago
Not an accurate analogy in my opinion, but close.

- Smoking feels good but doesn't provide any useful function.

- Some social media use feels good and doesn't provide any useful function, but social media is extremely useful to cheaply keep in touch with friends and family and extremely useful for discovering and coordinating events.

Fortunately the "keep in touch" part can be done with apps that don't have so much of the "social media" part, like Telegram, Discord, and even Facebook Messenger versus the main app.

mvieira38 · 24m ago
I think most of the social media power users don't connect with friends and family at all through the platforms. Young Gen Zers just scroll Tiktok (or whatever clone they prefer) and share the ones they like through snapchat/discord/telegram/messenger/sms/whatsapp. Some will post stuff for their friends to see through "close friends" or whatever, but it's much less personal than it once was with Facebook groups and whatnot
RiverCrochet · 19m ago
Agreed. And it's not necessary when you have so many apps. They're using Tiktok for scrolling and Discord when they actually want to chat with their friends.
IAmGraydon · 43m ago
Social media in a profit-seeking system can't be fixed. Profit-seeking provides the evolutionary pressure to turn it into something truly destructive to users. The only way it can work is via ownership by a benevolent non-profit. However, that would likely eventually give in to corruption if given enough time. Outlawing it completely, as well as regulating the algorithmic shaping of the online experience, is probably the inevitable future. Unfortunately, it won't come until the current system causes a complete societal facture and collapse.
RiverCrochet · 9m ago
If enough users are destroyed, advertisers (social media's real customers) won't have sufficient markets for their products, and profits will fall. Social media can't destroy its users and survive.

Seriously though, I disagree. Social media in a profit-seeking system can work if the users are the ones who pay. The easiest way for this to work-now that net neutrality is no longer a thing-is bundling through user's phone bills. If Facebook et al. were bundled similarly to how Netflix, Hulu and other streaming apps are now packaged with phone plan deals, then the users would be the focus, not the advertisers. This might require that social media be legislatively required to offer true ad-free options, though.

westurner · 1h ago
Do all of these points apply to the traditional media funhouse mirror that we love to hate, too?

> "The [structural] mechanism producing these problematic outcomes is really robust and hard to resolve."

I see illegal war, killing without due process, and kleptocracy. It's partly the media's fault. It's partly the peoples' fault for depending on advertising to subsidize free services, for gawking, for sharing without consideration, for voting in ignorance.

Social media reflects the people; who can't be "fixed" either.

If you're annoyed with all of these people on here who are lesser than and more annoying than you, then stop spending so much time at the bar.

Can the bar be fixed?

cwmoore · 1h ago
Sure can!

“No smoking, gambling, or loose women.”

TaDAaaah!

weregiraffe · 33m ago
No loose men either.