People tend to focus on demand, but just getting vehicles like this into production at a profitable cost often turns out to be impossible.
It is a 10-15k/year product at best. How does an independent maker get that profitable at <$50k, despite all the costs of setting up a sales and service network?
numpad0 · 21m ago
> 152 in Length 73 in Width 66 in Height
This is 3860 x 1854 x 1676mm, or 14% x 25% x -16% bigger than Japanese Kei car specifications(3400 x 1480 x 2000mm max.) Closest match in features among Kei cars would be Daihatsu Hijet Deck Van, except that one is 465mm / 18" shorter that this having an awkwardly short 880mm / 35" long bed.
TheGuyWhoCodes · 34m ago
Very little information about safety other than marketing speak "Utilizing the latest in advanced safety technology—sensors to predict and classify collisions before they happen, airbags, and structural technology—to make our vehicles safer for everyone on the road."
Have they never heard of a crumple zone?
null0ranje · 27m ago
I'm pretty skeptical of the safety as well. It's also pretty hard to judge where there don't seem to be any actual photographs of the vehicle, only computer renderings.
I would love a small truck like this, but I would honestly buy an old Tacoma or Ranger before even considering buying this on spec.
*edit: digging around I did find some footage on YouTube with actual vehicles. I'm definitely skeptical on the safety now.
chipsa · 23m ago
You think a crumple zone isn’t required by current FMVSS, which they are designing against? That is, in fact, what they referred to with “ structural technology”.
treetalker · 33m ago
The real question is whether it's compatible with standard truck nuts: if not, the Florida market will remain inaccessible.
kart23 · 31m ago
why are there no pictures of the backseat? tired of cars with four doors and backseats made exclusively for children. and they say it can fit 8 people???
dfee · 56m ago
> We're tired of oversized, impractical trucks designed for show over substance.
I wonder if Telo is attempting to define a new category. Substance in a truck, in my lived opinion, is about utility. Towing capacity, ruggedness, ability to go (very) off road. An electric power train shows promise, but is limited by infra.
If that’s not the target, then maybe it’s a different target, such as San Francisco residents where space is limited and a slight nod to utility is adequate.
Further down the peninsula, and specifically in the Santa Cruz mountains, this is less interesting. I can’t imagine this for outdoor (e.g. mountain biking) or project oriented (e.g. landscaping) people.
So back to the top: if they’re marketing substance over show, maybe they’re really marketing to people who desire show over substance.
Edit: let me also throw in my drive down to the bottom tip of Baja a few months ago. The roads were rough in places, and I definitely went off road to reach some interesting places. It reminded me of some rough terrain and roads in Wyoming and Oklahoma - truck states. Without big wheels and tough suspension - I wouldn’t take a Telo.
jcrawfordor · 45m ago
A tremendous portion of the truck market are people who live in urban to suburban areas and need to move things. For that audience, the ability to fit a 4x8' plywood sheet easily puts this ahead of a surprising number of conventional trucks on utility. The 2k lbs payload on the 2WD drive model is more than a Tacoma and some configurations of the F150, for example, popular models that also don't fit a 4x8 sheet without strapping it down over the cab or another awkward technique. It also lists a towing cap of 6,600 which is competitive with many production pickups.
There's a divide in needs between off-roading and moving things around, and this seems oriented in the moving things around direction. I can easily see it working for a landscaper in a suburban environment, for example, where the driving miles per day are really not that high and 6,600 is plenty for a typical landscaper's trailer.
From everything I've seen, true off-roading applications are a pretty small portion of the overall truck market, and one that many popular trucks right now are also poorly optimized for (popular 2WD configurations, middling clearances, etc).
numpad0 · 6m ago
> I wonder if Telo is attempting to define a new category.
It's a Kei truck. That's not a new thing. Online discourses categorizing Telo as one leads to people pointing out Kei are equipped with weaker engines for legal reasons, that doesn't matter. US finally started making its own Kei truck.
darknavi · 36m ago
The CEO pretty clearly says it's meant to be a city truck with small size but just as much utility (or more) than something like a Tacoma.
What would be the limitation that prevents you from mountain biking? It seems to have a similar sized bed to a Tacoma?
I’m unsure why people think they need such big vehicles for outdoors sports. We drove thousands of miles around Europe with 4 kayaks on the roof of a Ford Fiesta. Or you can easily fit three mountain bikes on a rear bike rack.
dfee · 43m ago
I also used to throw my mountain bike on the back of my sports car! It was, in retrospect, ridiculous.
I’ve also seen a motorcyclist having a bike mounted on a hitch!
Optimization for tiny isn’t a factor in the big outdoors. Indeed, I see more people in Sprinter vans than Teslas by mountain biking hot spots. So it’s not about “could you”, it’s about comfort and practicality of anything / everything else you may want to do beyond just lugging a bike to a trail. Such as: the optionality to go truly off road - in the vehicle not on the bike.
garciasn · 45m ago
I need to tow a 5000lb boat 300 miles without charging and I need to fit 6 passengers. It needs to be $30K or less.
I realize Europeans have a much different understanding of distance and cargo needs; I do. But, 300 miles and 6 passengers is a pretty common requirement here in the US.
raddan · 36m ago
Why without charging? Are there time constraints?
I often find that I want to take a break after a couple hours of driving, and even when I drove a gas vehicle, those breaks would be 30-40 minutes long unless it was an exceptionally long day of driving. With a little planning I’ve found that I can do 90% of the trips in my EV that I used to do in my gas car. I probably can’t replicate the couple 1000-mile-in-one-day trips I did in my previous vehicle, but those experiences also made me not want to.
FWIW, in the last two years alone I have driven my EV from MA to Nova Scotia and back, MA to Iowa and back, MA to MD and back, and all over the eastern seaboard (trips to the Adirondacks, WV, etc). Lately I have not even had to plan anymore. It was surprising to discover that I could plug my car (a Bolt) into a GM charger in Indiana this summer and not even need to fiddle with an app. Things have improved dramatically for road trips in the last two years, and I have probably one of the slowest charging cars out there. Really, the only thing stopping me from buying an EV pickup is that I don’t want to pay that much for a vehicle with such an absurdly small bed. My Bolt can pull a small trailer just fine.
garciasn · 34m ago
Because I travel to places without charging infra.
laurencerowe · 21m ago
I was responding to someone worried about the practicality of carrying mountain bikes to the Santa Cruz mountains 50 miles from San Francisco.
I don't think it's possible to buy a new 6 passenger vehicle rated for towing 5000lb in the US for under $30K.
Europe allows towing with much smaller vehicles. There you can do 4400lb in a Golf and 4850lb in Passat though you might still struggle for 6 passengers for $30k new.
wpm · 16m ago
OK buy a different fucking vehicle then? Sorry this one isn't for you.
chipsa · 38m ago
No pickup will do that. Even crew cab pickups normally max out at 5 people (4 passengers), because there is no bench seat up front anymore. Even a Ford Maverick is $30k or so, and that won’t tow a 5000lb boat. Max listed towing is 4klb.
TulliusCicero · 42m ago
I'm American and this sounds really off. AFAIK pickups in the US typically have space for five passengers, not six. And good luck finding new pickups that can tow 5000 lbs under 30k; as a category, pickups have experienced quite a lot of price inflation, as I understand it.
garciasn · 34m ago
Right. What I’m saying is if you’re going to make a compact car with a bed, it better cost less than a pickup.
garciasn · 47m ago
A $41K ($46K for AWD) “truck” is absurd. This isn’t a viable option for Americans, at all.
Slate is targeting mid-twenties and has over 70+ prototypes vehicles on the road.
Last I checked Telo has... one prototype?
Telo's doomed, anyways.
revnode · 5m ago
Slate is ugly and not nearly as functional. Predicting who is doomed at this point is silly. But there will be a small electric truck soon, which is nice.
garciasn · 31m ago
This isn’t a F150; it’s a mini with a bed. They’re apples to oranges.
stingrae · 39m ago
$41k is not an absurd starting price for a truck. Look at f150 prices, starting at 39k.
jmspring · 39m ago
People are buying Rivians that cost much more.
garciasn · 2m ago
People who can afford $100K+ for a new one and $65K+ for a used one are not most people.
geuis · 33m ago
Who is the target market here?
* Purely subjective opinion: It's ugly as hell. The front of vehicles isn't just for engines, it's also for aerodynamics.
* It's crazy expensive.
* The bed looks too short to be practically useful.
* The wheels look comically small.
* The ground clearance doesn't seem to make it useful for more than suburban and urban road environments.
wpm · 18m ago
> It's ugly as hell.
So is a Ford Transit van? Who cares. This is a work truck.
> The bed looks too short to be practically useful.
The bed is 5 ft long. From TF website: "Same truck bed length as the Toyota Tacoma. Larger than a Rivian R1T."
> The wheels look comically small.
They look fine? How big should they be?
> The ground clearance doesn't seem to make it useful for more than suburban and urban road environments.
Oh, so they designed it for the environments it was...designed to be used in? And the same environments most macho big boy trucks spend 99% of their life in? What's the problem here?
Honestly, what's your problem? Why is your comment so harshly negative? You can't fathom a target market for this because you don't seem to be in it?
It is a 10-15k/year product at best. How does an independent maker get that profitable at <$50k, despite all the costs of setting up a sales and service network?
This is 3860 x 1854 x 1676mm, or 14% x 25% x -16% bigger than Japanese Kei car specifications(3400 x 1480 x 2000mm max.) Closest match in features among Kei cars would be Daihatsu Hijet Deck Van, except that one is 465mm / 18" shorter that this having an awkwardly short 880mm / 35" long bed.
Have they never heard of a crumple zone?
I would love a small truck like this, but I would honestly buy an old Tacoma or Ranger before even considering buying this on spec.
*edit: digging around I did find some footage on YouTube with actual vehicles. I'm definitely skeptical on the safety now.
I wonder if Telo is attempting to define a new category. Substance in a truck, in my lived opinion, is about utility. Towing capacity, ruggedness, ability to go (very) off road. An electric power train shows promise, but is limited by infra.
If that’s not the target, then maybe it’s a different target, such as San Francisco residents where space is limited and a slight nod to utility is adequate.
Further down the peninsula, and specifically in the Santa Cruz mountains, this is less interesting. I can’t imagine this for outdoor (e.g. mountain biking) or project oriented (e.g. landscaping) people.
So back to the top: if they’re marketing substance over show, maybe they’re really marketing to people who desire show over substance.
Edit: let me also throw in my drive down to the bottom tip of Baja a few months ago. The roads were rough in places, and I definitely went off road to reach some interesting places. It reminded me of some rough terrain and roads in Wyoming and Oklahoma - truck states. Without big wheels and tough suspension - I wouldn’t take a Telo.
There's a divide in needs between off-roading and moving things around, and this seems oriented in the moving things around direction. I can easily see it working for a landscaper in a suburban environment, for example, where the driving miles per day are really not that high and 6,600 is plenty for a typical landscaper's trailer.
From everything I've seen, true off-roading applications are a pretty small portion of the overall truck market, and one that many popular trucks right now are also poorly optimized for (popular 2WD configurations, middling clearances, etc).
It's a Kei truck. That's not a new thing. Online discourses categorizing Telo as one leads to people pointing out Kei are equipped with weaker engines for legal reasons, that doesn't matter. US finally started making its own Kei truck.
https://youtu.be/pw250Va1JFo?t=469
I’m unsure why people think they need such big vehicles for outdoors sports. We drove thousands of miles around Europe with 4 kayaks on the roof of a Ford Fiesta. Or you can easily fit three mountain bikes on a rear bike rack.
I’ve also seen a motorcyclist having a bike mounted on a hitch!
Optimization for tiny isn’t a factor in the big outdoors. Indeed, I see more people in Sprinter vans than Teslas by mountain biking hot spots. So it’s not about “could you”, it’s about comfort and practicality of anything / everything else you may want to do beyond just lugging a bike to a trail. Such as: the optionality to go truly off road - in the vehicle not on the bike.
I realize Europeans have a much different understanding of distance and cargo needs; I do. But, 300 miles and 6 passengers is a pretty common requirement here in the US.
I often find that I want to take a break after a couple hours of driving, and even when I drove a gas vehicle, those breaks would be 30-40 minutes long unless it was an exceptionally long day of driving. With a little planning I’ve found that I can do 90% of the trips in my EV that I used to do in my gas car. I probably can’t replicate the couple 1000-mile-in-one-day trips I did in my previous vehicle, but those experiences also made me not want to.
FWIW, in the last two years alone I have driven my EV from MA to Nova Scotia and back, MA to Iowa and back, MA to MD and back, and all over the eastern seaboard (trips to the Adirondacks, WV, etc). Lately I have not even had to plan anymore. It was surprising to discover that I could plug my car (a Bolt) into a GM charger in Indiana this summer and not even need to fiddle with an app. Things have improved dramatically for road trips in the last two years, and I have probably one of the slowest charging cars out there. Really, the only thing stopping me from buying an EV pickup is that I don’t want to pay that much for a vehicle with such an absurdly small bed. My Bolt can pull a small trailer just fine.
I don't think it's possible to buy a new 6 passenger vehicle rated for towing 5000lb in the US for under $30K.
Europe allows towing with much smaller vehicles. There you can do 4400lb in a Golf and 4850lb in Passat though you might still struggle for 6 passengers for $30k new.
Last I checked Telo has... one prototype?
Telo's doomed, anyways.
* Purely subjective opinion: It's ugly as hell. The front of vehicles isn't just for engines, it's also for aerodynamics.
* It's crazy expensive.
* The bed looks too short to be practically useful.
* The wheels look comically small.
* The ground clearance doesn't seem to make it useful for more than suburban and urban road environments.
So is a Ford Transit van? Who cares. This is a work truck.
> The bed looks too short to be practically useful.
The bed is 5 ft long. From TF website: "Same truck bed length as the Toyota Tacoma. Larger than a Rivian R1T."
> The wheels look comically small.
They look fine? How big should they be?
> The ground clearance doesn't seem to make it useful for more than suburban and urban road environments.
Oh, so they designed it for the environments it was...designed to be used in? And the same environments most macho big boy trucks spend 99% of their life in? What's the problem here?
Honestly, what's your problem? Why is your comment so harshly negative? You can't fathom a target market for this because you don't seem to be in it?