BYD Beats Tesla in Europe for First Time with 169% Sales Surge

43 JumpCrisscross 46 5/22/2025, 10:13:06 AM bloomberg.com ↗

Comments (46)

coreyh14444 · 2h ago
Can confirm anecdotally, I am seeing way more Chinese made cars on the streets of Copenhagen. Just this morning I did a literal head-turn to check out an XPeng sedan I hadn't seen before. One of my partners drives a Chinese SUV and gotta say the massaging seats were pretty sweet. me: American, used to own a Tesla Model S.
FirmwareBurner · 2h ago
> I am seeing way more Chinese made cars on the streets of Copenhagen

Also, a lot of European car brands' EV models are also rebadged Chinese models or the brand is Chinese owned. MG, Volvo, Dacia Spring

close04 · 2h ago
Dacia Spring is fully a Renault model (Kwid/City K-ZE) based on a Renault-Nissan platform (the CMF-A) and just manufactured in China.

MG, Volvo/Polestar/Lynk & Co, or Lotus are brands owned by Chinese automotive groups SAIC and Geely.

moogly · 3h ago
piva00 · 2h ago
He is such a slimy bullshitter:

> The Tesla CEO asserts he’s seeing a major rebound in customer interest for his EVs despite persistent evidence to the contrary. “The stock wouldn’t be trading near all-time highs if things weren’t in good shape,” he said.

> Tesla’s return to the elite club of trillion-dollar market cap stocks is all the evidence Elon Musk needs to convince him the worst of the blowback over his political activism is over.

Like a conman losing its grips on the victims' confidence, he entered the phase of "do not believe your eyes and ears" phase of the swindle.

Last earnings showed a steep decline in sales, just around my house in Sweden I've seen 3 neighbours with a new BYD the past 3 months, the one right across my house used to have a Model 3 which I haven't seen in a while.

I can only definitely call him a liar on the next earnings report so there's some 2 months before we can see actual figures and not just his words...

jqpabc123 · 2h ago
None of it matters to Tesla stock --- investors have moved on from the dream of owning the worldwide auto market to owning the worldwide robo taxi market and personal robots --- which are still just dreams with no better (if not less) chance of success than the one they just abandoned.

Apparently, the goal is to keep the dreams alive without ever actually fulfilling any of them.

-__---____-ZXyw · 1h ago
> Apparently, the goal is to keep the dreams alive without ever actually fulfilling any of them.

A wonderful observation.

Has someone made a stab at describing these new paradigms of advertising and value? I don't think I've seen exactly this stated or named, but there's a lot of writing and thinking out there. If it strikes anyone reading this, links welcome.

Specifically, it seems like advertising may have gone from "the quality of the product doesn't matter", to "the product existing doesn't matter". Quite a big leap.

ryandvm · 1h ago
I doubt there are many TSLA investors that actually believe that the company is well positioned to dominate ANY market at this point. They just believe that there are _other_ people that believe it. Greater fool and all that.

Meme stocks have a way of defying normal economic gravity and irritating traditional investors up until they don't, and when that happens their demise is usually rapid and complete.

spwa4 · 1h ago
So, fresh from angering virtually every government in the world, Musk will move on to introducing a service that utterly requires government approval and licensing, while costing a lot of jobs. To do this he'll have to get approval from politicians that are taking a leftist turn just to avoid being associated with either him or Trump (or didn't and are very angry at him and Trump for costing them a LOT of votes) ...

Makes you want to ask, "say, Elon, how's that full-self-driving going?"

bn-l · 2h ago
It’s probably a pricing thing. I can imagine BYD is aggressively pricing now in Europe and Europeans in general have less disposable income.
dagw · 2h ago
It’s probably a pricing thing.

It really isn't or at least not just price. BYD, at least in Sweden, are not cheap cars in an absolute sense. Many car brands have cars that are cheaper than the cheapest car BYD sells in Sweden. MG, Peugeot, Citroen and others all have smaller and cheaper EVs if what you mainly care about is price. BYDs focus is much more on value for money at the mid level.

jcfrei · 2h ago
skc · 2h ago
It's a curious own goal by Musk. I would imagine that Tesla have pretty detailed profile data on the average Tesla customer.

Surely there were pretty clear signals that a significant number of those people would vote with their wallets based on his politics.

spwa4 · 1h ago
Tesla was having very serious difficulty long before the election. For Musk the choice was probably to join the democrats, and get the tiniest amount of power, or help Trump and be the unofficial vice president.

And as everyone was saying last year "Trump can't be THAT bad", you know, before the stock market dropped 3.66 trillion dollars.

philipallstar · 3h ago
For all its marvels, Tesla giving away so many of its discoveries, combined with a deeply Tesla-unfriendly local environment and a China willing to plough a huge amount of money into crushing a genuine manufacturing rival, it doesn't look too good.

I hope they get back on top, though. I just don't see how.

dagw · 2h ago
I just don't see how.

Simple. Musk steps away and the company issues a full statement distancing themselves from Musk and his politics. Tesla negotiates an end to its fights with the unions in Europe. Stop focusing on the Cybertruck and start making an updated Model 3 and a lower priced Model 2. Maybe push out a new Model S to take on the high end market while you're at it. Perhaps do some sort of marketing campaign to highlight that they're now just a cool car company again.

People in Europe still like Tesla the car, and would happily start driving them again given some incentives.

moogly · 2h ago
That is interesting rhetoric. All external factors except the "giving away" thing, which is also strange. Are you thinking of the poisoned patents?
s_dev · 3h ago
The boycott of Tesla isn't related to the quality of the cars but the political overtures of the CEO.
moogly · 2h ago
A little bit of column A and B and C.

Quality is fine (except their rust protection, last I checked), but not making a new mass market car in 5 years, and just 2 lackluster refreshes to pretty milquetoast cars, and no technical updates is a bit baffling with tens of billions of cash in the books (hopefully non-cooked). Their 1.5 models on offer feel quite dated, even with the refresh.

Makes you wonder if, perhaps, doing small incremental updates and spending time on fart apps and light shows is perhaps less successful in the long run than doing bigger updates every 3-5 years.

The rest is a bunch of broken promises.

owebmaster · 2h ago
The customers noticing the quality been not great is just consequence
JKCalhoun · 3h ago
Maybe Tesla can do something about their "deeply Tesla-unfriendly local environment"?
vitorgrs · 2h ago
And they still didn't launch the new Dolphin Surf in Europe, which will cost 16k euro I believe.
StopDisinfo910 · 2h ago
Unsurprising.

Tesla were always a weird fit for the European markets. They are too big and especially too wide. The finish is haphazard. At their price point, which is high for all the segments they compete in, they don't really compare favorably to European brands. They used to be able to compete on battery performance and drive trains but that's hardly the case anymore. It was always pretty clear that Tesla is entirely driven from the USA and has no idea of how and what to sell to European in a way not too dissimilar to other American car makers which could never really succeed in Europe either.

Meanwhile, BYD is genuinely competitive in Europe. Their cars are well positioned in the middle of every segments they are in. They would actually be on the more accessible side without tariffs. Their design is nothing to talk about but they blend well with other cars. Their size is great. They do ok confort-wise, nothing extraordinary but not too shabby either.

Basically, they are ok cars at an ok price, something which can't be said of Tesla.

Spivak · 2h ago
It's really a shame you literally can't buy a BYD car in the US because they're great vehicles. They're "boring" electric cars— not trying to redefine the driving experience, not trying to be luxury cars. Just your Honda Civic Toyota Corolla of EV. They've got a smooth ride, pretty nice faux leather trim, and a decent stereo.
dagw · 2h ago
They're "boring" electric cars— not trying to redefine the driving experience, not trying to be luxury cars.

That's not the image or the cars they're pushing in Europe. Their cheapest car, at least in Sweden, costs more than the VW id3, and their flagship SUV that they're pushing hard starts at around the same price as a BMW iX with all the 'luxury' frills to match.

adammarples · 2h ago
Subtract the ~30% of that which is tarrifs
dagw · 2h ago
Honestly, why? The only cost I care about is what I have to pay to drive it off the lot. How much of that price is tariffs, sales taxes, road taxes, markups or whatever is really quite irrelevant.
osigurdson · 2h ago
It does seem that for the average person, an EV is only going to be an "add-on". You still need a gas car for any kind of road trip so the EV should just be a little, low cost, grocery getter. Maybe once we start seeing 1000+ km ranges that will change. The rate of improvement in terms of range has been glacial however so that might be a long way off.
jqpabc123 · 1h ago
The rate of improvement in terms of range has been glacial however so that might be a long way off.

Current range is more than adequate. The missing piece is public fast recharge stations.

A 30 minute recharge on a 600 mile trip is not a real issue. You probably take a break anyway for food, rest and bathroom. Most people can't last 10 hours without it.

Like or not, electric is not only viable now but also inevitable --- mainly due to economic forces, some of which remain to be fully developed. And Walmart and BP/Waffle House are leading the charge with plans to add public recharge stations to their locations.

https://theevreport.com/bp-pulse-waffle-house-boost-ev-charg...

https://insideevs.com/news/757648/walmart-ev-charging-networ...

dreamcompiler · 1h ago
> You still need a gas car for any kind of road trip...

In the US, I've traveled about 50k miles on long road trips in a Tesla and I haven't used my ICE car for a road trip since I got the Tesla. Long range and Tesla's excellent network of superchargers made that possible.

I would imagine it's even more doable in Europe since "long distance" road trips there are on the order of 100 miles, while in the US they're more like 1000 miles.

StopDisinfo910 · 2h ago
Modern EV ranges are in the ballpark of 350km which charging time under one hour. That's more than enough for most nowadays especially in Europe where long trips are not the norm and well past grocery getter.

You can cross most European countries with one stop.

osigurdson · 1h ago
So all EVs on a 400km+ trip will be at the charging station 1/4 of the time. I don't think that works at scale. Charging stations would be like event parking at a Taylor Swift concert.

Gas cars are still objectively better which is sad and unexpected. I never would have predicted this insanely low rate of improvement 10 years ago. In terms of trucks / tow vehicles, it is even further off. The Cybertruck laughably has 250km of tow range. Disconnecting every 2 hours to charge for an hour is absurd. Until we see a step change in battery technology, EVs are grocery getters in my books. So, might as well double down and make them super cheap with 100km range.

dns_snek · 1h ago
There's no "objectively better", just "objectively better given some set of constraints".

If my commute is less than 100km, I can charge at home, have free solar energy, and only go on long trips once or twice a year, would you still say that gas cars are "objectively better"?

If you regularly go on 400km+ trips or have nowhere to charge an EV overnight then by all means, avoid EVs.

osigurdson · 1h ago
From some objective function a hot wheels car is superior. It all just depends on everything else - my mental model for the universe is a marble rolling on an impossibly flat surface.
dreamcompiler · 1h ago
I typically recharge my Model Y every 200 miles for about 20 minutes. Which is similar to how I drove in an ICE car: I like a break every 200 miles so I stop for gas, spend 5 minutes refueling and then 15 using the facilities and having a snack.

The difference is that in the Tesla the refueling takes place in parallel to me using the facilities and having a snack. The car refuels itself unattended and it will notify me on my phone when it has enough charge to continue.

osigurdson · 51m ago
how often do you have to wait around for a charge station to be available? This is the one thing that I can see if we were to have very wide scale adoption of EVS with current battery technology this would essentially become intractable.
Spivak · 2h ago
This is why I'm hoping that bare-bones short range EV truck catches on because I would love for my "hauling" vehicle to be an EV.
paxys · 2h ago
That's selling them way short. Yes there are plenty of cheap/economy cars in the lineup but higher end BYD models are significantly more luxurious than anything Tesla can put out.
zarzavat · 3h ago
Musk's Nazi salute is going to go down in history as one of the stupidest things a businessman has ever done. There's still plenty of people in Europe with a personal connection to WW2, family members who died fighting or died in the camps or bombings. There are relatives I never met because of the Nazis.

It's unthinkable for me to give any sum of money to - let alone purchase a car from - a company associated with neo-Nazism.

I couldn't care less about DOGE or anything Musk is doing with US domestic politics, it's really just that salute that would prevent me from buying a Tesla.

fsloth · 2h ago
Totally agreed. And do note this is an opinion coming from EU. We really, really, really don’t understand _anyhting_ about US internal politics and most people here in EU countries who _think_ they do really don’t. And vice versa - europolitics are mostly non-sequitur in US context.

It seems inconceivable to some in US how some ”tropes” are not just ”harmless larping” but actually in a specific environments deeply insulting gestures.

I do realize the deep wounds nazism caused are plusibly hard to understand if one is not european.

But that does not really excuse someone who clearly signals he strives to be a thoughtleader.

In general it’s Pauling and Vitamin-C again. You are great at something and thus presume those intrinsic strengths serve equally well in some other context.

Human failures aside, hurtfull things are hurtfull and they cannot be reasoned away. Forgiven - sure, in right circumstances. Forgotten as well.

jqpabc123 · 2h ago
Musk's Nazi salute is going to go down in history as one of the stupidest things a businessman has ever done.

The second stupidest thing he did was build a huge EV manufacturing academy for the Chinese.

I always thought this was odd --- he could have farmed out select parts and pieces to China manufacturing with the final assembly in Europe but he went all in --- and helped accelerate China surpassing him.

It reminds me of a line from a movie, "Look at you now, you stupid fvck".

pestaa · 2h ago
Not sure why this is downvoted. Even if you dispute if that have gesture was a Nazi salute, or think that people shouldn't consider the behavior of a CEO when making a purchase, this is the reality.
infecto · 2h ago
My thinking as well. Regardless of intent, trolling or otherwise, the fact that he did that is a huge miss and the most irrational behavior, not something you want in a leader.
matthewfelgate · 2h ago
I believe it is a security threat to allow Chinese cars in Europe.
spwa4 · 1h ago
Meanwhile Trump and Elon's "business buddy" was flying nuclear capable jets over Poland ... last month [1]. Also yesterday the government Elon is part of refused to implement further sanctions against Russia, that would be a problem for "business opportunities" [2]. And, in order to help fix his image Elon Musk ... makes two Nazi salutes ...

Oh and today DOGE is being blamed for the biggest rise in unemployment in years [3], which caused yet another stock market heart attack yesterday.

Who is the bigger security threat here?

[1] https://www.theguardian.com/uk-news/2025/apr/20/raf-fighters...

[2] https://www.nytimes.com/2025/05/20/us/politics/trump-ukraine...

[3] https://nypost.com/2025/02/27/business/jobless-claims-post-l...

seydor · 2h ago
the speed with which china is making crucial things affordable (photovoltaics, EVs) makes you think about the utility of the patent system ...