Apple Working to Move to AI Search in Browser Amid Google Fallout

16 mfiguiere 5 5/7/2025, 3:22:47 PM bloomberg.com ↗

Comments (5)

jcfrei · 19h ago
Looks like the business model of selling advertising space atop a bunch of search results is slowly but steadily coming to an end. I wonder what will replace it? Will we see ads being integrated into AI responses? Will we see more money flowing into social media?
kyrra · 13h ago
Seeing that AI costs 10x the compute of search (at a minimum today), unless costs come down, AI will have to go subscription or ad supported.
thunky · 14h ago
> Will we see ads being integrated into AI response?

Already exists. Go to bing.com/chat and type something like "i'm looking for a nice suitcase".

freediver · 7h ago
Paying for high quality information?
mgh2 · 17h ago