Why Google is losing its iron grip on search, and what I use now instead

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lgiordano_notte · 2h ago

Shift isn't just about competitors gaining ground but about users increasingly bypassing traditional search entirely. Between Reddit, Perplexity, ChatGPT, and direct domain knowledge, more queries are being fragmented across tools that aren't indexed as 'search engines' but functionally serve that role.

duxup · 1h ago

In case you wondered:

> Many of my colleagues and I now use Perplexity for search because it uses contextual search to bridge the gap between traditional search engines and LLMs

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Why Google is losing its iron grip on search, and what I use now instead

Comments (2)