Best Buy is selling a $400 "digital Ethernet" cable for "cleaner, clearer sound"
11 34679 12 5/28/2025, 4:08:34 PM
"Enjoy cleaner, clearer, more naturally beautiful sound from Ethernet-equipped audio/video components with this high-quality AudioQuest Cinnamon RJ/E Ethernet cable. Meticulously designed for exceptional performance and outstanding value, Cinnamon RJ/E features Solid 1.25% Silver conductors that have been Direction-Controlled to efficiently dissipate high-frequency noise. High-density Polyethylene insulation further minimizes distortion and preserves dynamics. Optimize a wide range of audio streaming devices with AudioQuest Cinnamon RJ/E Ethernet cable."
Discuss but PLEASE do not buy.
https://www.bestbuy.com/site/audioquest-cinnamon-rj-e-39-3-digital-ethernet-cable-with-rj45-to-rj45-connectors-black-with-red-stripes/5577904.p?skuId=5577904
The same goes for any kinds of scammers, AI spam bot owners, etc.
1.25% silver doesn't qualify as "solid" in my mind either.
You’re probably talking about TosLink cables (what else could you be talking about?).
They have the bandwidth to carry two channels of uncompressed digital audio. Which is what they were designed for.
If you’re using one to carry 5.1 or 7.1 audio from your TV to your soundbar, it’s compressed. An HDMI cable can carry that uncompressed. And so could an Ethernet cable.
2. I know this is not the motivation, but sending analog audio signals over twisted pair network cables works really well. This is often referred to as “audio over Ethernet” and these cables might be technically better for that (and they might not).
3.People with significant wealth don’t see $500 as a lot of money.
4. An audio installer with cost plus for materials makes more money installing it and avoids “aren’t these cables better?” questions from discerning customers whose discernment is driven by advertising, marketing, and online enthusiast forums.
Or to put it way $500 is not a lot to spend on something that makes you happy, even if it’s not what would make us happy.
Good luck.
Any honest installer would give the honest answer: "No."
The audiophile world is a lot like the wine world. Tell someone the bottle is more expensive and it does taste better. Serve a quality meal on a white table cloth in a dim restaurant with an attentive wait staff and it does taste better than if it's on a paper plate on the floor. That's how our brains work. Sound is a sense like any other and context matters a lot.
The shop I worked at was an Audioquest dealer. One day we did double blind A/B tests of cables like this alongside other quality cables that were maybe a tenth of the price. In our shop and under those circumstances both pros and customers alike couldn't tell the difference. We also did the same thing with the same results testing a $500 stereo amplifier against a $5,000 one.
The fascinating thing to me was when we knew which was which, everyone picked the pricier gear every single time. Even I, who organized and proctored these tests was able to be influenced this way. I could swear up and down the "better" gear sounded better when I knew which was which, but when someone else was proctoring the test and I was blind, then I could not.
I'm not defending Audioquest. They make good speaker cables, but the prices are outrageous. And the digital stuff is laughable. I couldn't write that marketing copy and sleep at night. But I do understand the market. In a way the marketing copy and the price is the value of the product. The mind is a funny thing.
Part of what wealth pays for is other people’s agreement with their opinions. Telling them they are foolish to believe what they want to believe is not a hill worth dying on.
That’s pretty much true in general. But you do you.
Well, you know and I know but Monster cable was created in 1979 and somehow they and others like them still exist so I guess we will be seeing a lot more digital ethernet cables.
"An fool and his money are soon parted" applies so much here.
Reminds me of the overpriced Monster cables, but this is dialing it way up.