Ask HN: AI Tools Now Drive 50% of Our Traffic, You?

3 plehoux 2 4/19/2025, 1:58:56 PM

At Missive, for every 100 referrals we get from Google, AI now sends 50.

Google has long been our main source of traffic, with a significant portion coming from our comparison ("versus") pages.

But now, AI tools like ChatGPT and Grok are sending us close to 50% of the referrals we get from Google.

Crazy shift!

e.g. 12 minutes o3 research on "What is the best shared inbox for a law practice?"

https://chatgpt.com/share/680293fb-4190-8000-be2b-d4c4debad1d3

Would love to know more insights if you are dealing with this for your product/company?

Comments (2)

figassis · 11d ago

So 33%?

rozenmd · 10d ago

Doesn't it just search Google (+ some other stuff) anyway?

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Ask HN: AI Tools Now Drive 50% of Our Traffic, You?

Comments (2)