Ask HN: AI Tools Now Drive 50% of Our Traffic, You?
3 plehoux 2 4/19/2025, 1:58:56 PM
At Missive, for every 100 referrals we get from Google, AI now sends 50.
Google has long been our main source of traffic, with a significant portion coming from our comparison ("versus") pages.
But now, AI tools like ChatGPT and Grok are sending us close to 50% of the referrals we get from Google.
Crazy shift!
e.g. 12 minutes o3 research on "What is the best shared inbox for a law practice?"
https://chatgpt.com/share/680293fb-4190-8000-be2b-d4c4debad1d3
Would love to know more insights if you are dealing with this for your product/company?
Comments (2)
rozenmd · 5h ago
Doesn't it just search Google (+ some other stuff) anyway?
figassis · 23h ago
So 33%?