Ask HN: Should Apple move to biennial iPhone announcements?

1 behnamoh 3 9/9/2025, 11:58:19 PM

At this rate, the incremental improvements over the last gen iPhones are so negligible even Apple won't let you compare it with i16 on their website. Doesn't it make more sense for Apple and other phone companies to stop introducing a new phone every year and do it every two/three years?

Comments (3)

hooch · 46m ago

The cadence is not just about shipping marketable products and features.

It's also about iterating on internal capabilities, processes, technologies across design, sourcing, manufacturing, etc.

What makes it into each year's phones is what's had the kinks ironed out, and all the commercials sorted.

benoau · 3h ago

According to the DOJ's antitrust complaint, the improvements are negligible because of lack of competition in premium smartphones insulating Apple and allowing them to deliberately target "good enough" and eschew new and especially expensive features. If that's true then this crawling-progress is entirely artificial and biennial announcements wouldn't really make a difference.

https://storage.courtlistener.com/recap/gov.uscourts.njd.544... (point #14)

pestatije · 4h ago

they should go the 911 way...keep the name, change the headlights design every year

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Ask HN: Should Apple move to biennial iPhone announcements?

Comments (3)