Quick Commerce, Slow Lies: How Zepto Burned 3 Hours of My Life

1 NakedTruths 1 8/3/2025, 7:11:46 PM
Zepto just won a shiny award tonight not for India’s fastest growing startup but I’d like to nominate them for another one: The Slowest Quick Commerce Delivery, Ever.

Not once. But twice. In the same evening. With a side of broken promises, bald faced lies, and customer support that felt like a Netflix drama.

Here’s the timeline:

Order #1 Placed: 8:25 PM Promised: 16–20 min Delivered: 9:48 PM (that’s 83 minutes)

Support apologized and assured me it won’t happen again. The issue was “noted” and “escalated internally.”

Exchange Order Placed: 9:59 PM Delivered: 11:54 PM (a whopping 115 minutes)

Now here’s where the real fun begins: Just before the second order was delivered, a support agent confidently claimed:

“We’ve assigned the same delivery partner to keep things smooth.” “He was assigned over an hour ago.”

Both 100% false. I have chat screenshots, timestamps, and a recorded call. They didn’t just delay, they lied and got caught red handed.

The customer support experience? A case study in chaos:

Escalations that led nowhere Every new agent needed the entire backstory Contradicting statements in the same chat

Across both orders, I spent over 3 hours on chat and phone, just to be gaslit, misled, and ultimately ignored.

Meanwhile, Zepto’s raised hundreds of crores from VCs.

I have one question: Where is that money going? Because it’s definitely not going into:

Reliable delivery ops Real-time order tracking Or customer service that respects your time

Zepto, if you can’t deliver quickly, that’s okay. But don’t overpromise. Don’t lie. And definitely don’t gaslight your users while branding yourself as the face of “quick commerce.”

Comments (1)

Fade_Dance · 1h ago
The almost certainly have some sort of batched order system like food delivery apps, where couriers have a few orders on a route. (I'm assuming that the multibillion dollar food delivery apps have this sort of thing optimized)

Even in those scenarios, you're sometimes going to have to wait an hour due to unforeseen circumstances/incompetence somewhere in the delivery route chain, or couriers dropping the order for some reason and tossing it back to the pool.

Realistically, there are two features that they should implement. The first is to let you contact the courier directly, bypassing the horrible customer support that you are inevitably going to get in the company like that. The second is to offer priority service for a fee, so that you get one courier for one delivery. With food delivery apps, that second feature is a pseudo-scam though, because nobody wants to actually pay what it costs to drop out of the multi-stage order route system (expect delivery cost to double on the company's end).