The billions Meta seems to make on ads are a complete mystery. I don't know anybody with a Facebook account and asking around the new generation no kids or teenagers have Facebook accounts.
Is this a case of companies just spending money on ads, but not actually checking the effectiveness of their ad spend?
Can anybody find some forensic analysis of these numbers or who are the customers? Intuitively they are just so hard to believe.
malshe · 13h ago
I suspect it is Instagram more than Facebook. Instagram is still quite popular among younger generations.
gdulli · 14h ago
I'm not on Instagram but I sometimes hear people talk about it like it's a store. Some video podcast I watched just last night had a woman say she recently bought something "from Instagram".
nunez · 9h ago
If you see anyone wearing Alphalete, NOBULL or hype wear like Darc Sport, then you are looking at people who bought Insta-popular brands
hnfong · 9h ago
> Is this a case of companies just spending money on ads, but not actually checking the effectiveness of their ad spend?
If you have an online advertising budget and there's only two companies to spend it on... well you don't really have a choice do you?
ed_mercer · 13h ago
FB use is declining in the US/Europe but rapidly growing in developing countries. It’s massive.
manquer · 14h ago
Instagram and WhatsApp and maybe even Threads are used fairly frequently by a large number of people .
Meta as a company is doing quite well, Facebook the product which is closer to a ghost town filled with Al slop.
Facebook has been probably is much smaller contributor of revenue than other business lines for years so their further slide has not impacted revenue as much .
gniv · 6h ago
Do they make money from WhatsApp?
manquer · 1h ago
Not a lot directly today, but as a data source for targeting other platforms ads
Is this a case of companies just spending money on ads, but not actually checking the effectiveness of their ad spend?
Can anybody find some forensic analysis of these numbers or who are the customers? Intuitively they are just so hard to believe.
If you have an online advertising budget and there's only two companies to spend it on... well you don't really have a choice do you?
Meta as a company is doing quite well, Facebook the product which is closer to a ghost town filled with Al slop.
Facebook has been probably is much smaller contributor of revenue than other business lines for years so their further slide has not impacted revenue as much .