Show HN: BirdseyePost – Send personalized direct mail with engagement tracking

We built BirdseyePost to make direct mail as automated and measurable as email marketing.

Most brands ignore direct mail because it's slow, manual, and hard to track. We thought there had to be a better way—so we built one.

With BirdseyePost, you can trigger personalized postcards automatically based on customer behavior (like abandoned carts or lapsed buyers), capture leads the moment they scan a QR code with SnapCapture™, and see real-time reporting on every campaign. We handle everything from targeting and design to printing, fulfillment, and attribution.

We're already helping ecommerce brands turn direct mail into a serious growth channel again, and would love feedback from the HN community.

You can check it out here: https://birdseyepost.com

Happy to answer any questions!