Apple announces App Store changes in the EU

74 saubeidl 78 6/26/2025, 7:54:08 PM 9to5mac.com ↗

Comments (78)

fxtentacle · 7h ago
"The European Commission is requiring Apple to make a series of additional changes to the App Store. We disagree with this outcome and plan to appeal."

Reading that made me very happy. It clearly shows that EU bureaucrats - despite their bad reputation - still have teeth when it comes to reigning in overly greedy US companies. Back in '98, the EU versions of Windows were very desirable, as they were free of bloatware. Soon, history might repeat with US consumers pretending to be in the EU to free their hardware.

kshacker · 6h ago
I guess it is a battle between EU bureaucrats vs American Daddies :)

// I know it is tongue in cheek, but that is what this may end up being, especially if Apple is able to move non-trivial amounts of manufacturing to US.

What is non-trivial? IMO if China, India and USA become 3 tiers with each tier being half of the previous tier, that would somehow be justifiable as "hey we are almost there, we can do it any time, but let's have the hatchet ready but keep the cheap devices for now"

saubeidl · 6h ago
I will take to the streets and start rioting if necessary, should EU leadership bend to US pressure on this.

It is our sovereign right to make laws that determine the rules of our society. Americans can either abide by them or get out of our market.

hatradiowigwam · 6h ago
Us Americans have approximately zero to do with your rules or society. The idea of thinking Apple (or Microsoft, or Google) represents "Americans" is absurd. We don't vote for them to exist, we have no mechanism to stop their existence or oppose them in any way. We're as happy about EU forcing them to change as anyone else - our own attempts all failed. Jail break providers(for instance) were persecuted with legal process, gag orders, and seizure of their assets. Repairing iPhones as a side business? They put a stop to us doing that also.

I'm all in agreement with your emotional sentiment, but please understand "Americans" do /not/ like the same things you do not like. Our country just takes away our ability to do anything about it. Land of the free and whatnot...

edit: typo

foolswisdom · 6h ago
> Americans can either abide by them or get out of our market.

I think GP was talking about Americans running companies.

saubeidl · 6h ago
Let me clarify: I don't mean individual American persons. I mean the American oligarchy and the political machine it controls.

Individual Americans are often great people - some of which I am proud to call my friends.

bigyabai · 3h ago
Except you can't do it at any time. America tried this logic with the motor vehicle (and offshored it), then the semiconductor (and offshored it), and now we're seeing it for pretty much every other manufactured commodity America is known for. What do we make, anymore?

There's a simple explanation for why this happened: America really believes in free market competition. Even when we're getting reamed by global competitors in cost and quality, someone always presupposes that this manufacturing capacity can come back. But that's not how it works; products are worth what people will pay for them, and if the trade value goes down then the gross domestic product will follow.

It's a blatant vulnerability of democratic capitalism. I'd like for you to be right, but I live in America. I don't know if anything on my desk was made in America; I don't even know if my desk itself was made domestically anymore. America isn't a rung on the manufacturing ladder, you could remove us entirely and only stand to increase your margins.

frizlab · 3h ago
As someone in the EU I’m very unhappy that I have to pretend being in the US to actually be able to access all macOS/iOS can do. I know I’ll be downvoted to oblivion but I loathe these laws.
gjsman-1000 · 6h ago
> Soon, history might repeat with US consumers pretending to be in the EU to free their hardware

Very unlikely. Phones have to identify the country they are operating in for wireless emission regulations, whether it be from SIM cards, GPS, sale region, account region, etc. They have been doing this for a very long time.

peterlada · 6h ago
Wrong.

Apple long standing policy is to look at the country of billing address. As an American living in Europe this has been super to keep watching the Apple TV+ content.

rekoil · 6h ago
What Apple TV+ content aren’t we getting in the EU?
dlachausse · 6h ago
As an independent developer, I wish the EU would reverse their decision to make me either doxx myself or not have paid apps in the EU App Store. Thankfully, right now my only app is free so I can get away with saying that I'm not a trader.

I'll probably just have to bite the bullet and form an LLC with a rented address and phone number once I get ready to release a paid app, which unfortunately just increases my costs even more for what is most likely to remain just a small side hustle.

I still don't see a good reason why independent developers like me should have to publish their personal address and phone number on the App Store. I'm not willing to put my family in danger like that.

tfourb · 6h ago
>I'll probably just have to bite the bullet and form an LLC with a rented address and phone number once I get ready to release a paid app, which unfortunately just increases my costs even more for what is most likely to remain just a small side hustle.

This is actually still not a valid solution. You'll have to provide an address where you can be physically reached, even if you publish your app as an LLC (at least under German law). A "rented" address won't fulfill that criteria. If you run your LLC out of your personal home, you'll need to publish your personal address (again, under German law, it may be different in other EU countries).

This does make sense in principle, as it allows your customers to actually track you down in case they feel the need to sue you.

You might get away with listing the address of a co-working space, if you are actually physically present at that address during normal business hours.

You might also get away with listing your legal name and the address of your lawyer. But your lawyer would need to agree with this and you'd have to have an arrangement in place that they will represent you in any and all future cases, which might be difficult. This doesn't seem to be a settled question in german jurisprudence.

Also, you could just chance it. Not listing an address will simply result in potential exposure to a cease and desist letter, which (under German law) only results in limited financial liability. I am not a lawyer, so please get a professional to check, but if you are really serious about not exposing your personal address, it might be simpler and cheaper to run the low risk of a cease and desist instead of making a big fuss about an alternative address.

lapcat · 5h ago
German law is basically irrelevant unless you're in Germany. All that matters is what Apple makes App Store developers do, and Apple doesn't give a crap as long as you have some address and some phone number that Apple can verify.

Apple doesn't even police the "trader" self-declaration. I've seen several (scam) developers in the App Store who are clearly traders but have declared that they're not traders in the EU. Apple's compliance here is mostly perfunctory.

Aloisius · 5h ago
The company can be reached at a rented address. That's the whole point of them. There is an agent at the address that can receive things like legal correspondence.

It appears Germany appears has similar services where you can get a virtual business addresses at business centers.

mjr00 · 6h ago
> I still don't see a good reason why independent developers like me should have to publish their personal address and phone number on the App Store [for paid apps].

Because if someone purchases an app and there's a dispute with the product, they need a business address and/or phone number to contact and resolve the problem. It seems like a very good reason to me.

dlachausse · 5h ago
Why can’t they contact me by email to resolve the problem instead?
wtallis · 5h ago
The point is to have an avenue for recourse/accountability when the developer is not behaving.
lapcat · 4h ago
What's the recourse?

You've got a European consumer, a $5 App Store app, and some contact info in the United States, or some other country. What exactly do you think is going to happen in that situation?

The accountability for App Store developers is via Apple, not via some address and phone number. App Store consumers request a refund through Apple, or if there's some other problem with the developer, the consumers report it to Apple, who has the developer's contact info regardless of whether the developer is a trader in the EU.

Aloisius · 4h ago
The recourse is sometimes a lawsuit or criminal charges.

If your app say, defrauds someone and steals money from their bank account, then you as the developer are liable.

A refund of the app isn't going to cover it.

lapcat · 4h ago
> The recourse is sometimes a lawsuit or criminal charges.

Do you think a European consumer is going to successfully sue or prosecute someone on the other side of the globe from them?

> If your app say, defrauds someone and steals money from their bank account, then you as the developer are liable.

If an App Store app is defrauding consumers and stealing money from their bank accounts, then presumably Apple would get involved directly, like I already said. Going through Apple is the recourse and always has been.

Indeed you'd probably have better luck suing Apple itself rather than trying to sue some rando remote developer.

dlachausse · 4h ago
The lawyer could get a personal address from Apple if necessary in that scenario without publicly listing the individual developer’s home address.
lapcat · 5h ago
Where are you located? You can likely use Google Voice and a post office box rather than your home info.
loxs · 6h ago
Can you elaborate? If you sell the app via a limited company do you have to doxx yourself personally?
tfourb · 6h ago
At least under German law, if you offer services or products for purchase, you need to provide an address where you can be physically reached. For self-employed entrepreneurs the only address that will fulfill that criterium is your private domicile.
reassess_blind · 6h ago
Probably fine to use a random BS address, until your app takes off enough to justify the LLC? Do they actually mail you anything?
rcarmo · 6h ago
Still waiting for the ability to compile and deploy my own apps on the hardware I own without having to re-sign and reload every week or so. If you don't intend to distribute an app, I don't see why you should be unduly penalized for it.
mslansn · 6h ago
Because you can do this to install pirated apps, which is something they are trying to avoid.
rcarmo · 5h ago
That is if you re-sign IPA files. If you locked a build to an Apple ID or set of devices and limited my deployments to the devices I own that would not be a problem--it is the periodic re-signing that I care about.

At least make it last a year, the current limits are completely stupid.

pimeys · 6h ago
That would finally make using these lifesaving apps much easier, if you don't want to use Android.

https://loopkit.github.io/loopdocs/

wtallis · 5h ago
Turning your iPhone into an unregulated DIY medical device really does not seem like the kind of use case that any serious business would be swayed by. What you're asking for would be pretty terrifying for the lawyers. You shouldn't expect any company to deliberately make accommodations for that use case; rather, you should expect them to at most add more disclaimers of liability for what you do with your phone.
msgodel · 4h ago
God forbid we give consumers access to tools from a place like Lowe's (also a large public company btw [1].) Think of all the dangerous things people could build with them!!!!

This is so unbelievably retarded.

[1] https://elite.finviz.com/quote.ashx?t=LOW&p=d

wtallis · 3h ago
Obviously there's no point in trying to entirely prevent people from DIYing dangerous devices, medical or otherwise. But that's not what's at issue here. The problem here is the absolutely stupid idea of using a desire for dangerous DIY as the argument in favor of loosening restrictions already in place. It's pretty much the least-compelling argument possible.
archagon · 18m ago
You should not be penalized for it even if you do intend to distribute an app. This endless rent seeking is utter bullshit.
bowsamic · 6h ago
I constantly complain about this, but they’ll never let you do it, because our hobby apps have no ads
rekoil · 7h ago

    Developers who opt for tier one will get access to a limited set of mandatory App Store services, including:
    * App distribution and delivery
    * Trust and safety features
    * App management
    [...]
    Developers who opt for tier two will get access to all services provided by the App Store today.
Am I wrong or does it seem like apps in "tier 1" won't even have access to app notification delivery? That's wild...
saubeidl · 7h ago
There's is absolutely 0% chance this will fly. Apple is begging for a fine at this point, with their bad-faith malicious interpretations of the law.
itake · 6h ago
I think this is how Android Play store currently works? If you deploy your app via another means, you get to DIY your own push infrastructure. I remember Square had to do this for their POS units that run Android, but weren't managed by the play store.
veeti · 6h ago
No, Firebase Cloud Messaging is a separate service from Play Store. As long as the device has Google Mobile Services installed the app can be installed from anywhere and doesn't need to be uploaded to Play Store.
itake · 2h ago
Yeah that’s a big requirement. To get Google mobile services, you’re required to install Google chrome, Google play, and bunch of other bloatware.

You don’t have to load the app via Google play but your device needs to be managed by Google.

rekoil · 6h ago
Which would be fair game except to my knowledge there’s no API in iOS that enables the use of anything other than APNS for notifications. I could be mistaken though!
itake · 2h ago
Again, I don’t see how that is different from android.

For android, you need to buy into all the ecosystem of Google to access their push notification service.

You can use android without google’s system, but you can’t use google push system.

gjsman-1000 · 6h ago
You're certain the EU didn't just approve this plan?
saubeidl · 6h ago
Our leaders are sometimes spineless, so I unfortunately can't be certain.

I am however pretty certain that said spinelessness wouldn't fly with the European public.

mslansn · 6h ago
Doesn't really matter since the European commission is not voted by us - we have no choice in the matter.
saubeidl · 5h ago
The European commission is nominated by our elected governments.

It is as democratic as the US presidency, which is also nominated by electors.

This is a tired talking point designed to sow doubt in the European project.

mslansn · 5h ago
Adding layers of indirection makes it less democratic. We should be able to vote for them directly.
saubeidl · 5h ago
Sure it does.

But one layer of indirection is not crazy, that's the way any minister in any country works - or the way the US presidency does.

You can't directly elect every single official - it just doesn't scale. It also doesn't really make sense in the commissioner case as different commissioners have different portfolios and which country gets what is subject to negotiation between member states.

msgodel · 4h ago
Apple's complaint will likely be that it's a "technical limitation" because they run the only iOS notification gateway.

Never mind that Mozilla manages to run one for Firefox completely free to users and devs despite being a comically mismanaged nonprofit and if it were really a problem for them they could allow users to enter the domain name for an alternative one.

This issue right here is actually why there have been so few usable open source federated chat apps on the iPhone: the client maintainers must also maintain infrastructure for notifications and are not allowed to delegate this to people hosting their own infrastructure. This is actually the core complaint many people have with how Apple runs their app store and it's very visibly made the internet less usable for everyone.

lapcat · 7h ago
Here are the new tiers: https://developer.apple.com/help/app-store-connect/reference...

The document says manual updates are included but not automatic updates (which is just a setting in the App Store that I personally disable).

Whether there will be update notifications is unclear. Is that what you meant by "app notification delivery", or something else?

As an App Store developer myself, I would love to have Tier 1 in the United States, mainly due to no user ratings and reviews. I hate them, and I hate trying to solicit them. As far as I'm concerned, ditching ratings & reviews would be a bonus!

jmole · 7h ago
"No user ratings and reviews" - that just means you rank last in app store search, right?

Apple will do whatever they can to ensure that developers that don't pay will suffer the costs.

scottyah · 6h ago
Ratings and reviews cost money to maintain. Anti-spam, compute, distribution, security concerns, etc. Apple should do whatever they can to ensure that developers who aren't paying don't degrade the service for everyone else.
lapcat · 7h ago
Tier 1 has only exact match search.

That's fine with me. All of my empirical evidence over the years suggests that my customers are coming mostly from the outside, and Apple is not bringing me many customers from inside the App Store.

OptionOfT · 5h ago
With the web becoming more fuzzy it has become acceptable to other products when you're searching for a specific brand.

But when I want to buy Grey Poupon Mustard, I don't want to see Heinz etc. If you don't have Grey Poupon, I don't want to see anything.

cyral · 6h ago
This sounds kinda like what they did when they were forced to allow outside payments in the US. It could only be one link, with a big scary warning, and a 27% cut. They "comply" with the ruling by making another alternative deal that nobody would ever take. Fortunately this backfired in the US and they were actually forced to get rid of all the restrictions in May.
jajko · 7h ago
I swear there must be somebody properly petty in higher management of apple to keep coming with these childish moves that harm image of the company as some sort of serious reliable manufacturer.

I guess to each their own

danieldk · 6h ago
Yep, I have been a Mac user since 2007 and iPhone user since 2009. But all the malicious compliance and pettiness has me looking at alternatives (at least for iPhone, since it has good alternatives).

I don't recognize the fun, playful Apple of the 00s and early 10s anymore. Its soul has been replaced.

montagg · 6h ago
“Cook chose poorly.” https://www.theverge.com/apple/659296/apple-failed-complianc...

I think Cook’s time as CEO will be remembered both by enabling massive scale for the most successful consumer product in history—the iPhone—while sacrificing the company’s soul on the alter of efficiency.

bigyabai · 7h ago
It would make sense to provide an alternative if Apple's priority was the privacy of their users. Unfortunately, we have testimony from American congressmembers that suggests they have ulterior priorities: https://arstechnica.com/tech-policy/2023/12/apple-admits-to-...
1659447091 · 6h ago
That article is a spun version from what appears to be the source article from reuters[0]. Being that they lifted quotes from there and then added a clickbait title by forgetting to add that Google is also compelled by governments to give them the data.

The only "ulterior priorities" I could pick up on was that Apple was most likely following the Government restrictions in a more discerning way than Google by not breaking out the push notifications in their aggregated data for request disclosures. Once it was made public by a Senator, Apple updated their policy and started to break it out to its own section. How long Google did this before Apple is not stated and the DOJ declined to comment on the push notification surveillance or whether it had prevented Apple or Google from talking about it.

[0] https://www.reuters.com/technology/cybersecurity/governments...

bigyabai · 5h ago
I'm not treating this as a relative comparison, it's a criticism specifically of Apple's service architecture. When you prioritize privacy while refusing transparency, you end up in situations like this very often. That would not be the case if Apple held themselves to their advertised standards for the infrastructure they build.
martinald · 6h ago
No automatic updates surely makes tier one a non starter, unless this can be automatically triggered by the app? For regular users it will mean horrendous version fragmentation that will just get worse and worse over the months/years. Or significantly increases churn by forcing users to manually go into the app store to update before accessing the app?
tfourb · 6h ago
Couldn't the developer simply run a version check when the app starts and throw up a popup with the link to the app store to update the app? Sure, it will introduce some friction, but maybe it's worth it for some developers to pay a lower commission, i.e. if they plan to only rarely update their app.

But in the general sense I agree: it would be a much better user experience and contribute to safety if automatic app updates would be included in all tiers.

martinald · 4h ago
Yes that's what I meant in the last sentence of my post. But this is serious friction and will result in churn for a lot of apps, especially on those with poor 4G or low data limits. Normally apps update mostly when the phone is charging, which is much more likely to have wifi. Now if you're out of your house and need an app you'd have to update it there and then.
OptionOfT · 5h ago
There are apps that already do this. They force you to download the new version before using it.

From an API manageability point of view it makes sense.

croisillon · 6h ago
on the other hand i still don't understand why airbnb requires ios 17, although my iphone 7 works fine
lofaszvanitt · 7h ago
Apple is already a big, festering, malignant growth. The EU needs to jump in with both feet to let all that pus out.
mslansn · 6h ago
Or maybe don't buy Apple products if you don't like them. Seems that would work fine and you would save some money too.
lofaszvanitt · 5h ago
I like their products, without all the detours they force on me.
frizlab · 3h ago
Not how it works though.
archagon · 15m ago
It's OK, we'll make it how it works through legislation.
owebmaster · 5h ago
Should we all also quit the software development market now that a company is gatekeeping 50%+ of the it and don't allow the device owners to install apps they want if Apple does not approve?
scottyah · 6h ago
But they're basically the only large scale consumer computational hardware company driving actual, stable innovation?
simplyinfinity · 5h ago
What have they innovated in the last 10 years?
saubeidl · 5h ago
I'm not an Apple fan by any means. But I think it's fair to say that Apple Silicon and actually useful ARM-powered laptops was a major hardware innovation.
bigyabai · 4h ago
It kinda feels like Apple Silicon was the exception to the rule. And even then, a lot of the innovation is hardly Apple's to claim:

- ARM is not Apple IP, it's owned by SoftBank and licensed to Apple at rates low enough that it's impossible to undercut them.

- TSMC's 5nm manufacturing capacity was entirely bought-out for Apple Silicon, blocking other OEMs from competing on equal footing.

- The SOC team, who arguably did the most innovation of all, was gutted with the founding of Nuvia immediately after Apple Silicon's launch.

owebmaster · 7h ago
And I hope Brazil joins
IncreasePosts · 7h ago
Maybe they need to come in with a scalpel. I feel like using your feet is just kind of gross for that task.