This seems like a recipe for disaster, since the inferred 3D views aren't necessarily representative of the actual product.
spencerflem · 7h ago
Yeah :c, I guess it seems to work well but this kind of approach makes me sad. It's anti-truth in a way that NeRFs are not
Huxley1 · 5h ago
I used to work with e-commerce teams, and without access to a proper photo studio, getting good product visuals was always a struggle.If this kind of tech can generate usable 3D views from just a few images, that’s a pretty big breakthrough.
I’m especially curious how it handles reflective or semi-transparent objects—those are usually a pain even in traditional setups.
If it becomes widely available, I could see it being a real boost for smaller sellers trying to compete.
allears · 2d ago
The best and brightest minds of our times -- working tirelessly to improve your shopping experience
dm8 · 6h ago
Communication, Trade, Commerce, Navigation, Education/Learning, are timeless needs for 100s of years. We buy and sell products all the time. And if something that improves our day to day shopping experience then we are solving for one of the core needs for us as humans.
albumen · 6h ago
Just because something makes shopping easier (and does this, really?) doesn’t mean it’s a smart or meaningful use of brainpower. Not every small convenience is worth solving when bigger problems are out there.
delfinom · 2h ago
Ok, but you got money to pay to solve those bigger problems?
amelius · 3h ago
And I still can't search for a pair of jeans of a specific size, brand and style over all online shops ... Sorry, but jeez what are these brightest minds doing?
dustypotato · 30m ago
You'd think google products would have this feature considering the enormous developer capacity they have. But i think they're getting there.
dyauspitr · 7h ago
If you look past the shopping angle- being able to generate 3D objects out of 2D images is a rather huge milestone.
dagmx · 5h ago
It’s a shame that they’re trying to poorly frame what is a decent paper as a method of e-commerce
1. All the products shown would have CAD models already and have no need for GenAI to make 3D models. A mesher and decimation would give better results anyway, without risk of hallucination.
2. They don’t really address hallucination at all. Why would a reliable retailer trust an imperfect replica? Who is liable for the potential false advertising?
This really feels like marketing tried to co-opt R&D and missed the mark.
larodi · 3h ago
That's not precisely true. Let me illustrate:
A client we did marketing for produces gaming rigs - the metal frames. He's putting it together in the USA, and is super proud of his product (simfab.com) and the way wires come together, the whole modular design. But he struggles with massive Chinese competition ripping his designs off, and also people not understanding which part of the product is his own, and which are the third parties.
So he has the wires in SolidWorks, and everything, but when he needs to showcase the product in 3D he lacks the meshes of all his partner products. And nobody ever's gonna give these out as it is industrial design intellectual property.
It is super apparent that at some point he starts doing lidar point-clouds and having these third-parties scanned (first), and eventually modeled in 3D again by some mesh artist.
Pretty sure his situation is super common. So this GOOG thing is huge for himself and others, who don't even have the lidar option.
dm8 · 6h ago
I have worked on 3D shopping - this seems like a huge step up from the world of photogrammetry to NeRFs to veo. When it comes to shopping - the realism matteres the most. Its not just about 3D model but shadows of light, texture, how it looks in different settings (for e.g. if it's furniture item in a larger scene). That's where the rubber meets the road. Regardless, I'd be curious - how fast can we create 3D models from existing imagery/videos.
iamtoomas · 7h ago
Cool. Where can I try? I can't find the link to try this new capability anywhere?
ivanjermakov · 4h ago
If only there was a universal format to describe 3D models that manufacturers world share with a shop. But then there would be no "AI" in the title.
1. All the products shown would have CAD models already and have no need for GenAI to make 3D models. A mesher and decimation would give better results anyway, without risk of hallucination.
2. They don’t really address hallucination at all. Why would a reliable retailer trust an imperfect replica? Who is liable for the potential false advertising?
This really feels like marketing tried to co-opt R&D and missed the mark.
A client we did marketing for produces gaming rigs - the metal frames. He's putting it together in the USA, and is super proud of his product (simfab.com) and the way wires come together, the whole modular design. But he struggles with massive Chinese competition ripping his designs off, and also people not understanding which part of the product is his own, and which are the third parties.
So he has the wires in SolidWorks, and everything, but when he needs to showcase the product in 3D he lacks the meshes of all his partner products. And nobody ever's gonna give these out as it is industrial design intellectual property.
It is super apparent that at some point he starts doing lidar point-clouds and having these third-parties scanned (first), and eventually modeled in 3D again by some mesh artist.
Pretty sure his situation is super common. So this GOOG thing is huge for himself and others, who don't even have the lidar option.