Every industry is an overcrowded airport lounge now

I definitely agree with the author that there are opportunities out there for businesses which provide good service. I'm at a point in my life where I don't actually care that much about price any more. I will pay a premium for a) good quality products and b) good service. I love going to my local butcher shop, even though it's often 25-50% more than the supermarket near me. Why? Because they have great service. If I need some soup bones cut in half to roast, they're happy to take them back and run them through the saw. If I ask for 3" thick steaks, they will say "no problem, come back in a day or two and we will cut some that size for you". They'll break down whole chickens for me if I ask, etc etc. That's well worth the premium in price, and they have a very loyal customer base because of it. Service really does matter.

This exact notion is why I named my business "Native I.T." back in 2015 when I became disillusioned with the state of I.T. subcontracting and the emerging "gig economy". I've always been better at service than sales, so here's hoping I can leverage my strength with this particular niche. I can certainly say that I share the sentiments, and find most everyone I know does as well.

I recently travelled through both Chicago and Denver airports and was amazed to see lines of people queued up to enter the clubs. It seems like such a synthetic economy, like a theme park.

Perhaps it would be better to look at this business dynamic from the point of view of the brilliant MBAs and executive suite McScrooges. It is all about maximizing shareholder value. The so called customer is a roadblock to directly lifting the money out of their wallet and into theirs.

Hilarious and insufferable at the same time. Enjoyed it!