AI Visibility 101: How Brands Can Build AI Trust

1 larub_ 1 8/4/2025, 8:55:33 AM lauradecastro.substack.com ↗

Comments (1)

larub_ · 5h ago
Smart moves for marketers who want to show up in AI results. Ever wonder how AI decides what to include in an answer? It’s not magic. It’s math. Reciprocal Rank Fusion is a method to combine searches into final ranked lists. Instead of focusing on the #1 result, it rewards the items that show up again and again, even if they’re ranked lower.