Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity

Comments (7)

fakedang · 15m ago

Perplexity to Apple brings obvious synergistic benefits techwise, and resembles previous Apple app acquisitions, but I really don't see how Apple can pay a huge premium for a miniscule userbase (effectively 1000 USD per user at current valuations), especially given that a large portion of the userbase are actually free users who were offered it via their telecom provider or something.

ben30 · 2h ago

https://daringfireball.net/thetalkshow/2025/03/23/ep-419

They spoke through the options back in March.

ksec · 2h ago

Perplexity is currently valued at $15B, would be fun to see Apple go through with this because Apple, under Steve Jobs era and influence dont do big acquisition.

tempodox · 3h ago

https://web.archive.org/web/20250621062348/https://www.bloom...

readthenotes1 · 3h ago

As an acquihire? I'm not clear what distinguishes perplexity/sonar from the others. Wouldn't Anthropic be a better horse right now?

akmarinov · 3h ago

Isn’t Anthropic owned by Amazon? They likely won’t want to sell their horse in the AI race

Also Anthropic is on a roll at the moment, Apple would just kill it

JumpCrisscross · 2h ago

> Isn’t Anthropic owned by Amazon?

No. Amazon’s relationship with Anthropic [1] is a less-extreme version of OpenAI’s with Microsoft.

[1] https://www.aboutamazon.com/news/company-news/amazon-anthrop...

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Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity (bloomberg.com)

Apple Executives Have Held Internal Talks About Buying AI Startup Perplexity

Comments (7)