Ask HN: Should I pay for marketing to this B2C SaaS product? (~8% paying rate)
3 y2236li 4 7/31/2025, 1:23:52 AM
I built an app for myself to apply for jobs and I got an offer. Later I turned it into a desktop app with a $10 subscription per month. Current I got around 300 users and 8% of them paid. If including churned ones that is 10%, which is expected since these users have found a job.
Currently, this is purely organic. I'm wondering if I should start to pay for some ads or influencers to boost it...let me know your thoughts!
Here is the app: https://jobhuntr.fyi
The questions are:
1. What's your LTV?
2. What's the conversion rate of ad-generated traffic?
3. Can you buy clicks for less than $1.50 (or whatever the real number is)?
- LTV is around $23 - I haven't tried ads, so this really not sure
Looks like I need to aim for $1 per click.
Also I calculated my website visit to download conversion is around 13%, then download to paying is around 12% in the last month...Are these good stats?
If you have to pay, then do it, it'll be worth it, there are lots of apps just like this, you have to win the mindshare game.