'F1' and Apple's Movie Strategy

1 Bogdanp 1 6/19/2025, 10:43:01 PM variety.com ↗

Comments (1)

bigyabai · 1m ago
> Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones

...which is to say, part of it is about selling iPhones. Another part appears to be Eddie Cue's outstanding investment in Lewis Hamilton's racing team.