> In an interview with the Wall Street Journal, Apple’s Senior Vice President of Software Engineering, Craig Federighi, said, “We want to do this the right way.”
Read: we are way behind on this so we'll pretend we aren't interested.
3cats-in-a-coat · 1d ago
"We want to do this the right way" felt possibly genuine when we waited for them to launch their AI in 2022, 2023, 2024, 2025 and they finally said they will.
But then they didn't.
So this is just pure cringe now. The "right way" isn't to ship garbage like AI emoticons and let Siri be a lobotomized voice command tool, while there's stuff like Gemini, Copilot and GPT out there, for free.
bitpush · 1d ago
What a weird article. It is one thing to drink the kool-aid, but how can a reporter suspend their critical thinking and lap up company PR.
Ofcourse, Apple is going to say AI doesnt matter. But if you've been paying attention to anything in tech, you know that AI is profoundly changing how we operate. People are using LLMs for search, for analysis, even for companionship.
And yet, they write
> Call me a skeptic, but I don’t think AI Siri will be the determining factor of whether or not most people rush out to buy this year’s iPhone. It’ll be cameras; it’ll be a thinner form factor;
Really, you think people are clamoring for thinner phones?
skygazer · 1d ago
I read it as them being less an Apple apologist and more an AI (or LLM on phones) skeptic. They recounted Apple's failures and seemed to allude to Apple's language being self-serving, but didn't seem to think it mattered for sales this fall because Siri has always been the worst, and that still hasn't appreciably diminished sales.
In my experience, iPhone aficionados really do tend to be ignorant of features that are common on Android or competing phones and not yet available on iOS, and take it on faith that Apple is the best. So it may bear out.
skygazer · 1d ago
This is from two days ago:
> "A new CNET survey finds that just 11% of US smartphone owners choose to upgrade their devices because of AI features, a 7% drop from a similar survey last year. Further, about 3 in 10 people don't find mobile AI helpful and don't want to see more features added."
And people do want useful AI features, not just garbage with an "AI" label slapped on it. Those are two different things. An integrated LLM as an assistant is useful. While Siri is useless.
Read: we are way behind on this so we'll pretend we aren't interested.
But then they didn't.
So this is just pure cringe now. The "right way" isn't to ship garbage like AI emoticons and let Siri be a lobotomized voice command tool, while there's stuff like Gemini, Copilot and GPT out there, for free.
Ofcourse, Apple is going to say AI doesnt matter. But if you've been paying attention to anything in tech, you know that AI is profoundly changing how we operate. People are using LLMs for search, for analysis, even for companionship.
And yet, they write
> Call me a skeptic, but I don’t think AI Siri will be the determining factor of whether or not most people rush out to buy this year’s iPhone. It’ll be cameras; it’ll be a thinner form factor;
Really, you think people are clamoring for thinner phones?
In my experience, iPhone aficionados really do tend to be ignorant of features that are common on Android or competing phones and not yet available on iOS, and take it on faith that Apple is the best. So it may bear out.
https://www.cnet.com/tech/mobile/cnet-survey-just-11-of-peop...
And people do want useful AI features, not just garbage with an "AI" label slapped on it. Those are two different things. An integrated LLM as an assistant is useful. While Siri is useless.