Show HN: Instorier – story-first website builder. No-code, AI-optional

We're two founders from Tromsø, Norway who have spent the past 4,5 years bootstrapping Instorier. Everything you see here, from the editor to the runtime, we built from scratch.

Instorier is a modern website builder focused on storytelling. Out of the box it supports 3D/WebGL scenes, map journeys, and motion, with real-time collaboration and instant hosting. You can also embed Instorier stories into an existing site without a migration.

What's new now: an AI-optional onboarding flow. It helps you get started quickly, but keeps authorship yours. This isn't about generating cookie-cutter sites, it's about lowering the barrier to telling meaningful stories online.

We've found some early product-market fit in the media industry, like with Stavanger Aftenblad in Norway and Scrolli.co in Türkiye. At the same time, broader adoption has been harder. That's why we're now also exploring use cases for startups, comms teams, and agencies, while keeping the focus on what we believe makes any landing page or article succeed: engaging, meaningful storytelling.

Tech stack is Next.js and React for the service, React, Redux Toolkit, Three.js and lots of other custom JS/TS for the Editor, and the website runtime is very custom and uses Three.js for some heavy lifting.

Also we've disabled scrolljacking by default since posting here last time :)