If the AI bubble does pop, what happens next?

You are relegated having a booth at AI World 2027 in Santa Monica. You will have to dress up in branded polo shirts and shout down passers-by with claims of your AI wares. You will have custom backdrops printed. You will break even on the marketing expenditure, but just barely.

AI is not going to go away completely, but we might not see things like "Apple Intelligence" being advertised so breathlessly, not to mention Google's new phone that wants to talk with you about your environment.

The .com bubble of the 1990's would be a good model.

Unlike the internet and mobile internet, the spread of AI doesn’t require additional hardware devices, so its conversion into productivity is happening much faster. I believe that even if the AI bubble bursts, it won’t be as destructive as the internet crash of the 2000s. Still, it’s clear that the market is showing signs of overheating. As a practitioner, I think the best strategy is to accumulate as much capital as possible during the upcycle while enforcing strict spending discipline.