> Trust is a key component of vaccine demand, yet there is a lack of consensus on how to define trust alongside a lack of actionable, contextually grounded measurement tools validated in low-income and middle-income countries.
How about you make it safe and effective. Psychological manipulations and games won't get you anywhere. Spend the R&D budget on the actual product.
palmfacehn · 45m ago
Without wading into the debate over the content of the mantra-like-claim, "safe and effective", I hope we can all acknowledge how much we are marketed to in our everyday lives. There's also a distinct lack of trust in media, especially institutional, "legacy" media. From that point it shouldn't be difficult to empathize with the skeptics. The outcome is predetermined when sources you naturally distrust are intent on making you believe the "safe and effective" narrative, or any other narrative.
Think of how many times you've heard a sales or marketing term and thought, "If that were true, they wouldn't be so desperate to convince me". Marketing is the realm of private actors selling products. When the state is desperate to make you believe their truths, that is propaganda. Doubling down on try-hard marketing or state propaganda will likely backfire.
Even acknowledging the trust deficit is a difficult position. "Yes, the public distrusted us previously, but that was all a misunderstanding. This time is different. We're much more trustworthy now." It is a bit like going to a restaurant that proudly proclaims how they have remedied their rat and cockroach issues.
krapp · 27m ago
Except... vaccines are safe and effective. It is difficult to empathize with the skeptics in this case because they are objectively wrong.
If you hear the phrase "safe and effective" and assume by default that you're being lied to or that some kind of NLP is being practiced on you simply because the phrase is common, then you aren't practicing reasonable skepticism, you're just being a knee-jerk contrarian and paranoiac.
How about you make it safe and effective. Psychological manipulations and games won't get you anywhere. Spend the R&D budget on the actual product.
Think of how many times you've heard a sales or marketing term and thought, "If that were true, they wouldn't be so desperate to convince me". Marketing is the realm of private actors selling products. When the state is desperate to make you believe their truths, that is propaganda. Doubling down on try-hard marketing or state propaganda will likely backfire.
Even acknowledging the trust deficit is a difficult position. "Yes, the public distrusted us previously, but that was all a misunderstanding. This time is different. We're much more trustworthy now." It is a bit like going to a restaurant that proudly proclaims how they have remedied their rat and cockroach issues.
If you hear the phrase "safe and effective" and assume by default that you're being lied to or that some kind of NLP is being practiced on you simply because the phrase is common, then you aren't practicing reasonable skepticism, you're just being a knee-jerk contrarian and paranoiac.