Why Advertising Falls Flat in Individuals with Autism

»People with autism are better than the rest of us at filtering out extraneous contextual information in order to make rational economic decisions. For them, the package color and the products it is surrounded by are irrelevant to whether or not they put it in their basket. Instead, the autistic shopper focuses on what really matters: ingredients, price, and the necessity of even owning the product. Time and again they select the best product for their needs regardless of how it is displayed.«