Ask HN: Why the proliferation of delayed text web design?

I feel like increasingly I come across websites which hide the text and then progressively reveal it as you scroll the page. It makes for very irritating reading. Why are people attracted to this tedious gimmick, and is it on the rise?

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Ask HN: Why the proliferation of delayed text web design?

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Ask HN: Why the proliferation of delayed text web design?

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