Google users are less likely to click on links when an AI summary is in results

8 mooreds 3 8/3/2025, 10:50:38 PM pewresearch.org ↗

Comments (3)

randomNumber7 · 2h ago
People stop searching when they have found what they look for.

I think we need a peer reviewed paper to verify /S

edgineer · 35m ago
When SEO people began engineering their Google result's page excerpt to cut off one word before the answer, I would deliberately click on a site whose summary contained the answer, just to signal that I preferred that result, even though I didn't need to anymore.
toast0 · 2h ago
Personally, when Google tries to give me AI results, I close the browser and do something else.

The search results were bad enough, and now it's ai slop. I can just make shit up myself, and save everybody time.