Ask HN: How important is branding for developer tools

1 kinj28 0 8/3/2025, 5:54:37 AM

I’m working on DronaHQ, a low-code platform focused on internal tools, admin panels, and workflows — mostly used by engineers and devs who want to build fast.

We’ve spent a lot of time on product and docs, but now we’re wondering: if brand matters at all?

On one hand, devs care about speed, reliability, and docs. On the other, I see tools like Vercel, Supabase, or Postman build huge momentum through brand, community.

In addition - I’d also love to hear: • If you’ve built or used a dev tool, what role did brand play? • Can dev tools win on product alone in 2025?

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Ask HN: How important is branding for developer tools

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Ask HN: How important is branding for developer tools

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