How email tracking works behind the scenes

30 vidyesh 4 7/30/2025, 11:57:15 AM buttondown.com ↗

Comments (4)

nerptastic · 17h ago
I used to handle email development for an accounting firm. HTML in emails is truly dark magic. Working with marketers was soul-sucking, and even further - performing a duty that people actively distrust / hate was an eye-opening realization. I am so glad to be away from that side of things. Email was never meant to house full-blown advertisements…

However, it’s worth noting the ingenuity surrounding the data. Solid article, and a lot of light bulbs went off over the years to get this tech to where it is today. Even though the tech is a black pit of despair.

Arnt · 17h ago
Ah, email tracking. If you're a puerile hacker, tired after a long day's work and need to send someone a gentle prank, https://rant.gulbrandsen.priv.no/hack/web-fonts-email is for you.
noman-land · 15h ago
Need a copy of Smelvetica.
Arnt · 14h ago
git clone; git log