Ask HN: Tool that generates B2B sales briefs from URLs, feedback?
I'm working on a tool that automatically creates sales briefs for B2B outreach.
You paste in a company name or website, and it generates a short, strategic brief: - Company summary - Likely pain points - Talking points - Suggested outreach message - Objection handling
It’s built on top of a research agent, with some modifications for structured output.
My goal is to make high-quality, personalized outreach easier for solo founders, SDRs, and agencies, not spam at scale.
I’d love feedback from anyone who’s: - Done B2B sales manually - Built AI wrappers before - Curious about workflow automation
Questions I’m thinking about: - Is this too niche or just focused enough? - Would you want it as a Chrome extension, web app, or CRM plugin? - Any red flags I’m not seeing?
Thanks for reading and happy to share demo if useful.
To be honest, I once had a similar idea—to build a system like this. But I gradually realized that model providers are becoming increasingly powerful, and they’re even venturing into application development themselves, not just focusing on the models. This makes anyone building applications on top of LLMs seriously consider whether the model providers might eventually replace them and do a better job.
I can even give you what I think is a very representative example: Manus. You can’t possibly not know this product. But now, both OpenAI and Google are developing their own full-featured agents. If Manus can’t come up with new ideas, I think they might be in serious trouble.
I agree that general-purpose agents (from OpenAI, Google, etc.) are evolving fast. But I think there's a real difference between a general agent and a purpose-built product that manages lead briefs, saves past insights, and integrates tightly into CRM and outreach workflows.
For example: - Most agents today give one-off answers, not reusable or editable sales briefs - They don’t help manage a pipeline of leads or show what worked vs didn’t - CRM integrations, export flows, and feedback loops are out of scope for most general agents
So yeah, it’s absolutely something to keep in mind, but I’m betting that vertical-specific UX + workflow integration = real product value beyond what foundation model companies are focused on (at least for now).
Appreciate the thoughtful reply!