“Reading Rainbow” was created to combat summer reading slumps

126 arbesman 33 7/17/2025, 12:43:41 AM smithsonianmag.com ↗

Comments (33)

CSMastermind · 11m ago
Growing up Wishbone connected with me a lot more.

Looking back on the list of Reading Rainbow books: https://knowtea.wordpress.com/wp-content/uploads/2018/08/rea...

I can't say I've read many of them.

With that said, I miss the trend of reading being so heavily emphasized in youth culture. Dolly Parton, free Pizza Hut, the accelerated reader program. I'm really grateful I grew up in the 90s.

mproud · 2h ago
Butterfly in the Sky, documentary on Netflix:

https://www.netflix.com/us/title/81750412?s=i&trkid=25859316...

throwing_away · 1h ago
It really felt like propaganda as a kid.

Made me think reading was probably a scam.

esseph · 40m ago
Sure was buddy

Big Book out to get u

(How the fuck did you know what "propaganda" was before you could even read btw?)

throwing_away · 35m ago
That was just the vibe.

It was mandatory watching by the state education program. It had product placement and a clear message.

I mean, I feel like it would take more education to not see it as propaganda.

I didn't like The Magic Schoolbus either though. Same reason.

Oh, and Scholastic everything.

tclancy · 6m ago
Well, good work avoiding that scam. I guess. Does this make you Goofus or Gallanyt?
sitzkrieg · 31m ago
i felt like a lot of my teachers kept it handy in the "fucking hungover" pocket too
user4673568345 · 20m ago
RELEASE THE EPSTEIN LIST!!!
aspenmayer · 3h ago
That was a well done show for kids. LeVar Burton can read a book better than me, and I am not ashamed to admit it. He made learning accessible, fun, and cool.
twoodfin · 3h ago
He also has that rare Fred Rogers-esque gift of talking in a way children understand without talking down to them.

Not unheard of in today’s tap-obsessed world of YouTube Kids & streaming apps, but much harder to find.

aspenmayer · 3h ago
He’s a compelling speaker and onscreen talent, I agree. He’s using his superpowers for good, whatever they are. Being able to connect through a screen wasn’t normalized back then. Educational content needed that personal touch. I think it makes all the difference.
monkeyelite · 47m ago
> LeVar Burton can read a book better than me, and I am not ashamed to admit it.

This is a weird comment. He’s a professional actor. I hope he does

aspenmayer · 20m ago
He makes the hard thing look easy. This wasn’t a backhanded compliment but a genuine one. He isn’t acting per se, but he does voice act the stories. It was audiobooks and ASMR sorta before those things were cool. He does a fantastic job with the words on the page and also goes on-site to film IRL things from the books. It’s a simple premise and it works. It doesn’t have to be surprising to be enjoyable and engaging.
burnt-resistor · 21m ago
Whatever works, I guess. It made a difference, although it was corny somewhere between `Punky Brewster` and `Captain Planet`. Vintage `Sesame Street` is legit cool.
jimbob45 · 2h ago
I was bored to tears and I read more than the average kid. I liked the aesthetic though and I wanted to like it because it seemed wholesome. I’ve always suspected RR is one of those shows that everyone knows they should like so they all talk it up as if they did like it. Kinda like Rust.
plemer · 1h ago
Or maybe many did genuinely enjoy RR but you just weren’t the target audience? If it was created to combat the summer reading slump, it likely wasn’t targeting already avid readers.

FWIW, though, my experience was similar to yours: I read a ton and loved the feel of the show, but the actual content was a little slow.

aspenmayer · 1h ago
I agree that it’s the feel of the show. I grew up with 3 free to air channels, and one of them was a PBS station. The content was better than the competition or the VHS tape collection, or replaying one of the video games.
bagels · 53m ago
I always immediately turned it off when I was a kid. I appreciate its purpose now, but loathed it when I was in the target audience.
aspenmayer · 57m ago
I genuinely liked it even though I could read fine. It was an excuse to use the tv when I might not have a good reason to use it instead of someone else otherwise and I enjoyed the content well enough even if I was a couple years older than the intended audience. The public broadcasting shows of that era were weirdly good imo, with Mr Rogers and Shirley Lewis doing puppets, but wholesome too.

Ghost Writer was ahead of its time and deserves a post of its own.

https://en.wikipedia.org/wiki/Ghostwriter_(1992_TV_series)

> The series revolves around a multiethnic group of friends from Brooklyn who solve neighborhood crimes and mysteries as a team of youth detectives with the help of a ghost named Ghostwriter. Ghostwriter can communicate with children only by manipulating whatever text and letters he can find and using them to form words and sentences.

> Ghostwriter producer and writer Kermit Frazier revealed in a 2010 interview that Ghostwriter was a runaway slave during the American Civil War. He taught other slaves how to read and write and was killed by slave catchers and their dogs. His spirit was kept in the book that Jamal discovers and opens in the pilot episode, freeing the ghost.

Wishbone has costumes and a dog for your dramatic re-enactments of books with a dog actor in the lead role. This is crazy town, and I’m here for it.

https://en.wikipedia.org/wiki/Wishbone_(TV_series)

postalcoder · 50m ago
The entire PBS slate of shows was elite. Very little did I know at the time how initiative-driven it was (a great thing). To me where in the world was Carmen Sandiego was a fun trivia game. To the creators, they were trying to address the issue of americans not knowing where the country was on a map.
ChrisArchitect · 3h ago
Reminds of another 1980s reading incentive thing, tho during the schoolyear not summer: Pizza Hut's Book It!

https://en.wikipedia.org/wiki/Pizza_Hut#Book_It!

aspenmayer · 2h ago
Read books, get free pizza you want, not the pizza they serve at school. Whoever invented this is a genius. I still regret losing the holographic Book It! pin I had, but I can probably find another one if I look.
RandallBrown · 2h ago
It was sort of Ronald Reagan that invented it.
ajuc · 50m ago
I wonder how many public libraries are there in US.

In Poland every gmina (which is like a collection of a few villages - around 10k people and 10x10 km) have a public library. It's how I learned to love reading books - there was no internet yet, TV had like 3 channels, and I was on vacations bored to hell. So I went to the library and started borrowing random books. I didn't had to drive anywhere or ask my parents - it was just a short walk.

I especially love the small countryside libraries where you don't need to ask the librarian for a book you want - you walk among the shelves and look for the books yourself. Back in 80s/90s most books in such libraries were hand-covered with gray packing-paper covers and had the author and title written by the librarian on that. So you didn't even had images on the cover to let you know what the book was about. It was a complete surprise every time. Through 3 summer vacations I went through half the library, even trying some Harlequins or "collected works of Lenin" :) (not a very good read BTW). Mostly I looked for fantasy and sci-fi, but that was like 5 shelves out of 50, so I tried everything eventually. And I learnt to love reading ever since.

RandallBrown · 37m ago
The US public library system is very big. There are over 17,000 libraries and that doesn't include the almost 100,000 libraries that are in schools.

My city (Seattle, a pretty large US city) has 27 public libraries. I only live a few blocks from the closest one but could fairly easily walk to at least 2 more.

ajuc · 26m ago
> 17,000 libraries

It doesn't seem like "A lot" for a country the size of US TBH.

Poland has 7541 public libraries. Which is 1 per 41 km^2, but of course big cities have many libraries, so the actual distance is larger in the countryside. But it's a number.

17000 libraries in US is like one per 580 km^2.

And yes every school has one too, there's 35 000 schools. But many of these are very small libraries that mostly carry mandatory lectures for school + some classic books. In my village the school library sucked.

I lived in a village of 500 people and had a library within 5 minute walk.

burnt-resistor · 14m ago
I guess one needs to consider the US is geographically much larger and most land doesn't actually contain people. Considering the density is wiser, but even still. Libraries per occupied area still isn't a good metric. There is no good metric.

What's more important is the qualitative offerings and impact:

1. Spectrum of a. most common services and collections offered everywhere to b. the most comprehensive of those offered by a specific library.

2. What people can do at them: read, research subjects, borrow things, accomplish tasks, host meetings, etc.

This is very hard to measure and not something a business person running the government "like a business" would understand.

cyberax · 36m ago
> I wonder how many public libraries are there in US.

A _lot_ of them (nearly 125000 about 250 people per library on average). And you can do inter-library loans, and you can check out DVDs and BluRays.

etchalon · 2h ago
It sure was neat when people aspired to help kids learn instead of being completely focused on them not learning the wrong thing.
monkeyelite · 43m ago
I think if you back and watch these 90s PBS shows you’ll find they are also very overt in promoting their ideas.