I've looked into it, it's mostly from Asia and South America. It's not surprising, Facebook is big there so they probably use their reach with the big app to push their own twitter clone.
I won't be surprised if thread userbase grow over twitter user base in the next year, but their ad revenues will still lag behind as a North american or EU user is "worth" more (a lot more if from the US) for advertisers.
I'm guessing that the moral of the story is, social media cannot be multilingual/multinational. Either one culture dominates, or the system don't work.
115 million active users yet I can't recall ever seeing a Threads screenshot. Even on Elon-hostile places like Imgur and Reddit, the overwhelming majority of screenshotted memes are from X.
imrehg · 1h ago
News TV channels in Taiwan that I usually watch, very often use videos from Threads for local news reporting (stuff sent in by the public). X-originated ones pretty much disappeared for the same use. This doesn't account for millions of users (by a long shot), but definitely a noticeable shift.
orwin · 1h ago
You probably aren't their target demographic. Are you from the US or from EU?
izacus · 1h ago
Did you ever think that "what you see" is not the whole reality or even close to important to the state of the world?
buyucu · 22m ago
It's probably country specific. The country you live in might be on Twitter, but many are on Threads.
Social networks live on network effects. You don't choose a social network, you just go where everyone else is.
MilnerRoute · 4h ago
"In June 2025, Threads’ mobile app for iOS and Android saw 115.1 million daily active users, representing 127.8% year-over-year growth; X reached 132 million daily actives, as its year-over-year growth declined by 15.2%."
I won't be surprised if thread userbase grow over twitter user base in the next year, but their ad revenues will still lag behind as a North american or EU user is "worth" more (a lot more if from the US) for advertisers.
I'm guessing that the moral of the story is, social media cannot be multilingual/multinational. Either one culture dominates, or the system don't work.
1: https://www.similarweb.com/website/threads.net/#geography
Social networks live on network effects. You don't choose a social network, you just go where everyone else is.