Show HN: Is there a way to market BL1NG – where people pay to flex?

3 eflay 1 7/9/2025, 6:36:24 PM bl1ng.com ↗
Hey everyone,

BL1NG — it’s a deliberately absurd web platform where users spend real money to show off how much they’ve spent. No utility. Just vanity. There is a leaderboard to flex also.

Which marketing strategy do you advice ? Do you think meme-based promotion on X, Reddit, or Hacker News comments could be effective? Has anyone here had success with a shitpost-style growth strategy?

Thanks for your help ^^

Comments (1)

adrianwaj · 3h ago
Hot or Not became a dating site, so make this a site for rich people (or rather show-offs / aspiring rich) to connect? Maybe there's a security issue flaunting so openly?

Can also focus on people in their favourite fashion brands, or people wanting to sell shoes / clothes / jewellery. Users can locate others by their clothing size and find their better-dressed doppelganger.

Why not have a free-tier signup or browse-only?

Make it about sub-cultures or "people of the sub-reddits" and tie it in with reddit posts/karma.

How about HN users and their crazy systems or exotic locales? Musicians and their horns? People and their pads?

How about a bling-rotation site? There are sites for crystals where people get new ones each month and send their current ones off. (crystal rotation subscription) Keep it fresh!

Bling rentalz?