Recover 15–50% of web analytics data lost to ad blockers and privacy tools

5 nikitaeverywher 11 7/9/2025, 12:23:05 PM dataunlocker.com ↗

Comments (11)

JohnFen · 1h ago
This sort of garbage is why I only rarely allow websites to use client-side scripting. It's just too risky.
nikitaeverywher · 59m ago
What's your main risk?
JohnFen · 40m ago
In this context, the main risk is the exfiltration of data about me or my use of my machines to others without my active informed consent.

This tool is designed and proudly intended to allow exactly that. After all, someone taking actions to prevent data collection is unambiguously signalling that they do not consent to being spied on, and this tool intentionally subverts their wishes.

nikitaeverywher · 4m ago
I see your point – it's valid, but perhaps a bit overgeneralized. Let me explain.

You don't wear a balaclava to walk down the street just to avoid being seen – you still share some minimal data with the world, like your appearance.

Similarly, on the Internet, some minimal metadata is inevitably shared, even if you're privacy-conscious.

So a genuine question is: what do you consider acceptable "minimal data" to share with websites? None?

reify · 54m ago
https://www.gnu.org/philosophy/javascript-trap.html

https://icecatbrowser.org/

Jshelter will block that shit https://jshelter.org/

Detects and blocks nonfree and potentially dangerous JavaScript.

I am sure Ublocks gorhill will be on this

pickleglitch · 2h ago
Here's my feedback: This product aims to further enable the surveillance state and erode our privacy. Go fuck yourself.
nikitaeverywher · 1h ago
I'm prepared for this kind of feedback, but please – no need to be rude.

Let me give you more context.

DataUnlocker has a long history and comes from years of hard work, mainly to help developers and product teams deal with missing data. If you’re in tech or marketing, you know how critical accurate metrics are – attribution, conversion rates, traffic volumes. The goal isn't to track individuals – it's to ensure these metrics aren't broken.

I’d ask you to consider this perspective: - People who want to stay anonymous, will stay anonymous. DataUnlocker doesn’t interfere with that at all! - It fixes just the technical accounting of data. Things like location masking, anti-fingerprinting, VPN use, etc., – all still apply and protect your privacy (and moreover I can confirm there's no way around them).

Hence, even on websites which don't respect your privacy (there are not many, to be completely honest) and try to misuse tracking, blocker users would still appear as anonymous, ID-less visitors. That’s by design, here to stay – and I can assure this from my experience.

DataUnlocker just. Fixes. Tech. (think of it like DataUnlocker making web apps behave more like mobile apps — hard to tamper with)

nikitaeverywher · 3h ago
Analytics and marketing tools used on all websites – such as Google Analytics, GTM (both client- and server-side), Facebook Pixel, and many more – are increasingly blocked by privacy tools and ad blockers. As a result, 15–50% of front-end data (conversions, attribution, referrals) never reaches dashboards. This missing data has long been accepted as the norm, to the point where front-end analytics are treated as unreliable and approximate.

DataUnlocker 2.0 offers a drop-in solution: a proxy and JavaScript protection layer that shields tracking from blockers. It becomes an integral part of your web application — not only hiding analytics from generic blocking filters, but also making the code essential for the app to function. Blockers simply have no safe way to remove it.

Your feedback is welcome – happy to dive deeper.

azalemeth · 2h ago
Interesting work! I have a question -- How can I block it in umatrix?
nikitaeverywher · 1h ago
There's no way to block it — that's by design. The only way would be to block the entire website or disable JavaScript entirely. DataUnlocker makes the app function as a single integrated unit, so trying to cut out one piece causes the whole thing to stop working.

It's a broader topic worth deeper discussion to be honest. I'll be posting more on it soon — including why I believe the internet privacy "movement" should align with this: instead of breaking tools used in web apps (while I agree if you can, you can), the focus should go on pseudo-anonymizing users (web clients) while preserving functionality – parts of it are already implemented (VPNs, one-time sessions, etc). I can honestly see both sides of the debate — it's a long-standing and nuanced topic.

JohnFen · 1h ago
Pseudo-anonymizing is worthless snake oil, and provides little in the way of actual privacy. This tool is just an escalation in the level of contempt being routinely shown against actual people.