Apple Adds Energy and Battery Labels to iPhone and iPad Pages in EU

9 tosh 3 6/20/2025, 6:36:29 PM macrumors.com ↗

Comments (3)

tosh · 4h ago
everfrustrated · 56m ago
Brought to you by the same people who gave us eco dishwashers that don't clean dishes, clothes washing machines that take 4 hours for a load, and vacuum cleaners that don't suck dirt.
jiggawatts · 1h ago
This is a spectacular example of the particularly European style of bureaucratic overreach. It looks well-meaning but the overall effect is negative.

It costs about $1 in electricity to charge a phone daily for a year! (Assuming very expensive retail pricing for electricity.)

Manufacturers are already optimising for energy efficiency because they have to in order to enable fast charging. Inefficient batteries would overheat rapidly when charged at tens of watts.

Forcing them through legislation to publish a bunch of paperwork to optimise an already optimised design aspect is in itself a pure waste of human time, effort, money, and even energy.

Let’s say for the sake of argument that this encourages manufacturers to improve energy efficiency by 10% (narrator: it won’t). If every man woman and baby in the EU has a mobile phone this will save the entire continent $45M in retail electricity costs per year. That’s maybe $20M at wholesale pricing / actual cost. Maybe half that is renewable energy so now you’re talking about a $10M reduction in fossil energy usage.

I wouldn’t be surprised if between the major manufacturers the total expense of the evaluation of every sold model of device, certification, data publishing, etc… add up to more than $10M.

“Pointless, stupid, ineffective, and wasteful” doesn’t even begin to cover how inane this is.

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