Japan struggles to fend off a world without enough matcha

Comments (4)

xeonmc · 11h ago

The article stated the difficulties faced in scaling up production, but didn't address the elephant: why couldn't macha be grown/produced outside of Japan?

Is it yet another case of if it's not from the specific prefecture in the mountains it's just simply sparkling green tea?

Cerium · 9h ago

Other countries produce a huge amount of matcha. People simply want to buy Japanese matcha. While I don't consume it regularly, I would prefer Japanese matcha as well. Perhaps this situation will cause pressure to improve foreign matcha production.

Suppafly · 7h ago

I'm really surprised at the appeal of matcha and matcha flavored items and question how lasting of a trend it'll be.

Cerium · 39m ago

Me too! But I have been questioning it for 10 years now and every few years we ask, "is this peak matcha?"

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Japan struggles to fend off a world without enough matcha

Comments (4)