Just how many $10 /MOS subscriptions do startups expect us to sign up for?
4 jaggs 5 6/11/2025, 11:00:41 PM
Lately it seems like we're drowning in a tidal wave of new products, all expecting $10+ a month as subs. Is this really sustainable in the long run? Or am I missing something?
Using Fermi estimation, is it: 1, 10, 100? I would say 1 because I don't believe businesses can create enough value (save them time or money) for the average person to justify spending $100/month on subscriptions.
Another thought is how CISO's found themselves with 20 cyber subscriptions and found themselves wanting to consolidated down. So I would make this the absolute upper limit.
So I have somewhere between 1-20 with the average across the consumer population being somewhere closer to 1 than 20.
The implication being that there is a lot of pain coming for the long tail of startups trying to make it with a $10/month subscription model.