May 26, 2025 — Media Buyer salaries in the United Kingdom have risen by 8% in just the past two months, according to new data published by Jobicy.
This sharp increase highlights growing competition for talent in digital advertising and media planning roles, driven by increased ad spend and the expansion of performance marketing teams across industries.
As of Q2 2025, the average annual salary for a Media Buyer in the UK has climbed to £51,187, with junior roles starting at £30,712 and top-tier positions reaching £61,424. This marks a notable acceleration compared to previous quarters and reflects rising employer demand for professionals with data-driven ad buying expertise.
This sharp increase highlights growing competition for talent in digital advertising and media planning roles, driven by increased ad spend and the expansion of performance marketing teams across industries.
As of Q2 2025, the average annual salary for a Media Buyer in the UK has climbed to £51,187, with junior roles starting at £30,712 and top-tier positions reaching £61,424. This marks a notable acceleration compared to previous quarters and reflects rising employer demand for professionals with data-driven ad buying expertise.