A short piece I wrote after a conversation with another fractional leader. It’s easy to forget that while we might not care much about titles, clients often do — especially in fundraising or external communication.
Curious how others have handled this. Do you ask what title they need you to carry?
pudding12345 · 1d ago
That makes sense from the client's perspective. But I need to make sure that prospective clients understand that I am available for work and not in a full time role
keen99 · 1d ago
sure - but that's _your business_ not their's right? you align with them while they need it, and realign when they dont.
and this is a value item - so if you, for example, have a client that says "we need to you look exclusive. can you pull <your practice> off your linkedin while we're working together and just show as the VPoE for us?" you say "yes and!"
and charge for it.
:)
you're not taking down your website, or shutting off your marketing - you're just tweaking one visible presence to align with a valuable customer.
but of course, they might not need you to be exclusive.
Curious how others have handled this. Do you ask what title they need you to carry?
and this is a value item - so if you, for example, have a client that says "we need to you look exclusive. can you pull <your practice> off your linkedin while we're working together and just show as the VPoE for us?" you say "yes and!"
and charge for it.
:)
you're not taking down your website, or shutting off your marketing - you're just tweaking one visible presence to align with a valuable customer.
but of course, they might not need you to be exclusive.
so
VP of AI & Technology - Great New Client - 2025 -
Fractional CTO - My Fractional Practice - 2019 -
might work fine too.