McDonald's posts biggest US sales drop since 2020

24 geox 21 5/1/2025, 3:57:25 PM bbc.com ↗

Comments (21)

koksik202 · 20m ago
They switched from having grills and some sort of food preparation to pulling stuff from plastic drawers the cooks don’t anymore cook anything they just pull in the food into reheat oven stale cold food goes in stale hot food comes out. It lost all the taste, you can go to Burger King and get a taste of the grilled patties
taylodl · 4h ago
The biggest problem McDonald's has been facing is inflation. McDonald's whole business model was predicated on reasonably good food that was delivered fast and cheap. Now the cheap part is off the table, and for a couple of bucks more you can get much better food. To make matters worse, McDonald's import a lot of their beef, and those costs have been affected by the tariffs. That's the vice McDonald's is in.
rchaud · 9m ago
The high prices go even higher when you take delivery app fees and markups into account. People will see the prices in the app and think that's the McD-set price.
greatgib · 1h ago
I don't think that inflation is at stake here but more probably greed and corporate inefficiency.

Inflation should impact most fast foods or restaurant in a relative same way.

But McDo used to be the cheapest option to eat, now it is often more expensive than going to a lot of other places or chains.

huhkerrf · 1h ago
Isn't inflation going to hit their competitors, too? You gotta eat somewhere.
danans · 1h ago
> You gotta eat somewhere.

You can eat at home. This seems more like a sign of the loss of purchasing power among the working poor.

taylodl · 16m ago
> You can eat at home.

Oftentimes, that's not true for lunch. I thought that was a huge part of McDonald's business: people grabbing a quick and cheap bite to eat for lunch. Followed by soccer moms grabbing a quick dinner or snack for the kids via the drive-thru on the way to practice. Yes, I know you can get better food for just a little bit more, but it's still more money and oftentimes a drive-thru isn't available.

Or maybe these core customers are still going to McDonald's but it's the folks outside of these groups that have fallen off? If you don't need the drive-thru and you have a little more money to spend then you have a lot of options.

knowitnone · 1h ago
people have always been able to eat at home yet they didn't. Inflation his everybody, not just them or their competitors.
danans · 1h ago
> people have always been able to eat at home yet they didn't.

Sure they did, but they just ate out more frequently before.

> Inflation his everybody, not just them or their competitors.

The primary mechanism is their customers' loss of disposable/discretionary income.

To add to that, due to class reasons, people who previously ate out at higher end fast food are not going to downshift to McDonalds because of class and perceived low quality at McDonalds.

They will probably eat at home more, which allows them to stay in their current class association.

bdangubic · 1h ago
my wife is the competitor and while inflation is hitting her too she can make bigmac for a buck :)
downrightmike · 1h ago
Them and BK's beef comes from South America, where farmers, burn the rain forest down for grazing land and soybean production to feed cattle
owebmaster · 44m ago
Have you seen South America size? There's no need to burn rain forest to raise cattle, this is fake news. South America is the only continent that still has >50% native untouched land and the cleanest power grid.
duxup · 4h ago
I wonder if quality plays a part.

Anecdote time:

I'm not a fan of McDonald's food, but one thing I once could count on from McDonald's was pretty much the same quality store to store. And as far as fast food went the employees seemed happy an motivated (as much as they can at a fast food place and noticeably more than other fast food places). That's not the case anymore.

Quality store to store and even the same store at different times now varies wildly in my experience and near me there are several "bad stores" where it's pretty clear nobody (employees) is happy and straight up not trying.

Not passing judgment on employees here (it's up to the company to do their thing to keep quality up), but either way McDnonald's to me just isn't reliable.

forinti · 30m ago
The last time I took my kids to McDonald's was a few years ago. They rarely eat junk food but they wanted a little toy that was being handed out. They couldn't finish their burgers and I couldn't eat their leftovers (and I hate seeing food go to waste). They never asked to go again.

I occasionally stop at one for a coffee, and most times something goes wrong with my order. It's fascinating how such a crappy firm can still survive.

dlachausse · 1h ago
This is the biggest reason why I avoid them like the plague. 95% of the time they will mess up some part of my order. When I do break down and buy McDonald’s for my kids I always double check the whole order before I leave the parking lot.
Flatcircle · 3h ago
McDonalds prices are shocking if you haven't been in a while.
autoexec · 1h ago
Somehow it seems like the food tastes worse than it used to on top of it. These days I wouldn't normally choose to eat at a McDonalds but sometimes that's the option I have and it always leaves me feeling disappointed, especially given what I paid.
jimlawruk · 36m ago
downrightmike · 4h ago
Big Mac being tracked as a economic indicator. McD's should watch it, because the price is outpacing wages by a lot.

https://seekingalpha.com/article/4119246-the-big-mac-index-m...

evolve2k · 1h ago
Surprised that no-one has already mentioned the impact of the BDS movement.

This is from January this year: “McDonald's has missed a key sales target, partly due to customers boycotting the firm for its perceived support of Israel. The fast food chain reported its first quarterly sales miss in nearly four years due to weak growth in its international business division.”

https://www.bbc.com/news/business-68209085

These global corporations probably arrogantly ignored the impact of young people especially ceasing and boycotting any future support. Sure maybe this isn’t you and your friends, but whole families and friendship groups across most counties have hard stopped visiting McDonalds regardless of the time of day or the latest burger specials. FAFO.

It may not be obvious to those inside the US, but the rest of the world aren’t feeling any motivation to get behind all American brands right now.

Rallen89 · 19m ago
I think this talk of a boycott is ignoring the "new" appointment of a CEO in 2019 which has been posting impressive year on year profit % increase, I think this growth ie catching up to them rather than talk of boycott