Uncovered emails showed how Meta struggled to keep Facebook culturally relevant

29 rntn 9 4/20/2025, 8:26:11 PM techcrunch.com ↗

Comments (9)

mahmoudhossam · 10d ago
Facebook isn't dead because friending is heavy, it's dead because people's timelines are filled with garbage they don't care about rather than content from the friends they willingly chose.
janalsncm · 10d ago
It’s really death by 1000 cuts. I’m not even Facebook friends with anyone I’ve met in the last 5 years. Stuff isn’t happening on Facebook anymore.
add-sub-mul-div · 10d ago
Yeah there's a point where these networks become too big to completely fail, at worst they'll go into a slow but irreversible decline. It's why I knew Twitter wouldn't die, it would just be ~5 years behind Facebook on the same curve.
netsharc · 10d ago
But the friends don't want to post because the owner of the walled garden is a fucking cunt.

Either way, yes they're quite dead.

mock-possum · 9d ago
That’s when it became dead to me, that’s for sure.
greatgib · 10d ago
If you ask me, Facebook died the moment that they started to put random garbage, randomly ordered on your timeline.
blitzar · 10d ago
Hardly a shock as Facebook is not culturally relevant anymore. I guess it is a surprise that they were / are aware enough to know it too.

If I had to pick a date that facebooks cultural relevance peaked it would be the day of the IPO in 2012.

pram · 10d ago
Actually its the day my mom joined it (2010)
janalsncm · 10d ago
It’s a pretty clear corollary from the network effect: if social networks are only useful when a lot of people use them, a decrease in user engagement is the beginning of a death spiral. Fewer users -> Facebook is less useful -> fewer users.

Part of the problem is that friendship is binary: you’re either a friend or you’re not. But that leaves little wiggle room as people’s lives and real world relationships evolve. You’re constantly being reminded about old friendships that are much less relevant now.