HN: Solo founder building "GTM agent swarm" – anyone else?

1 johnathan_p 1 8/18/2025, 12:45:02 PM
Hey HN

Solo founder here, working on fosic.ai - my project for orchestrating go-to-market (GTM) with a “swarm” of super-specialized AI agents (think: automating sales, research, content, GEO, etc.), without hiring a team.

Right now, I’m fully in vibe coding mode—building everything on Replit and getting a ton of help from Perplexity Pro as my “sidekick.” I'm not a developer. I do have 22 yrs of B2B go-to-market experience though so I know the jobs-to-be-done quite well and have worked in tech and as a consultant for 8 years. Still constantly wondering if I’m making things too complicated with all these agents, instead of just keeping it simple. My hope is to see if a solo founder can really punch above their weight class by working this way, but I’m still pre-launch.

Anyone else experimenting with stacking AI agents for GTM (or ops/marketing/founder tasks in general), or just thinking about it? What are your hopes, doubts, or “aha” moments? If you’ve got stories—from “that’ll never work” to “it finally clicked” would love to hear them.

Would also be grateful for any advice from people a bit further ahead (especially other solos), hit any major roadblocks, or did anything surprise you about working this way?

Happy to share more on what I’m building (or not, if that’s too pitchy). Just excited to see if others are thinking down these lines too!

PS: if you are a developer and would like to give your 2 cents of how I should go about it, I am all ears. Cheers.

Comments (1)

mguerville · 2h ago
Would like to learn more, I tried the same recently using existing tools (clay, CRM, make/zapier, instantly) but the cost of the GTM stack was not sustainable