Complacency - particularly a sense of you being on top in the natural order of things - will kill you, one way or another. No empire has ever survived it from the Romans to, the British empire to, well, I guess Boeing. Business textbooks are rammed with stories of complacency gutting market-dominating corporates (IBM, Kodak, Xerox), and the big reckoning seems to be coming for the likes of Boeing, GM, Ford, and many more. In tech, the assumption that the new hot like OpenAI is going to win all seems far-fetched as the complacency is already there.
The interesting thing for me about this particular tale is the commercial genesis of Airbus and the incentives of the management team have led it to catch up despite Boeing have a 20-year head start.
When you're not totally absorbed by the share price, and instead you're trying to build a sustainable long-term business that can pay off decades (or generations), later, you get to make decisions that lead to a more sustainable and trusted business.
Pavilion2095 · 56m ago
> The interesting thing for me about this particular tale is the commercial genesis of Airbus and the incentives of the management team have led it to catch up despite Boeing have a 20-year head start.
But Boeing introduced several new planes during these 20 years. If anything, they abandoned the idea of a new design and introduced 737 MAX as a response to the competition - A320neo.
themafia · 2h ago
Competition keeps entities honest. Monopolies will kill you. In Boeing's case both figuratively for the business and literally for it's customers.
pjjpo · 26m ago
Looking at their general stock performance, I'd say it's actually only the customers being killed.
Agree with the sentiments of the sibling posts that monopolies seem as great for business as ever.
FirmwareBurner · 1h ago
>Monopolies will kill you.
So when is it gonna kill Google?
svelle · 1h ago
Or Microsoft.
For all I know it primarily kills competition...
dude250711 · 1h ago
> In tech, the assumption that the new hot like OpenAI is going to win all seems far-fetched as the complacency is already there.
Surely, Google here is the cautionary tale? Though I guess it started with the cloud for them.
MaKey · 1h ago
Another recent example is Intel.
scrlk · 1h ago
Ironic, given that Andy Grove's motto was "Only the paranoid survive".
There's a Chinese saying: "Wealth does not pass three generations". Three generations of Intel CEOs after Grove: Craig Barrett, Paul Otellini and Brian Krzanich (the progenitor of much of the mess that Intel is in today).
pxndxx · 1h ago
Vueling, the largest airline in Spain is actually shifting from the 320 to an all Boeing 737 MAX fleet in the coming years. I was really sad to hear that given it's size and presence in Europe.
egeres · 8m ago
This decision was actually made at IAG (International Airlines Group) which is the parent company of Vueling, British Airways, Iberia etc... not Vueling per se. The main motivation behind it is the price drop on the 737 MAX line. I'm surprised that switching to Boeing it's even worth it considering given these companies mostly fly Airbus planes so their pilots, supply chains for maintenance etc will need an overhaul
rob74 · 51m ago
Eurowings (Lufthansa's low cost carrier) has also ordered 40 737 MAX (or rather has been "allocated" a probably pre-existing order): https://newscloud.eurowings.com/en/eurowings-sets-sights-on-... Notwithstanding the marketing BS, I wonder what the real reason behind this decision is - probably a combination between the length of Airbus's delivery backlog, a "sweet" deal with Boeing, cozying up to Trump, and some other considerations that I can't think of right now?
rsynnott · 34m ago
> probably a combination between the length of Airbus's delivery backlog
It's likely this. Airbus has a backlog of ~7500 A32x orders right now, and produces about 75 a month, so if you order one today, you're looking at eight years.
Though also some budget airlines like the 737 because it's _short_; it's not as high off the ground as an A320, making access via airstairs more feasible.
octo888 · 1h ago
As if we needed another reason not to fly Vueling...!
h4kunamata · 1h ago
Poised??
Only if a company is completely blind to buy Boeing planes in 2025!
It does not matter if the places are millions of dollars cheaper, all the money spent with lawsuits and lawyers when things go sideways, plus the airline name dragged to shit, I don't think it is worth.
closewith · 1h ago
The airline with the best safety record in the world, Ryanair, is an all-Boeing 737 fleet (with the exception of the Lauda Airbus A320-200s) that has never had a fatal accident, despite over a 120 Boeing 737 MAX-8s currently operating.
hshdhdhj4444 · 10m ago
It’s probably easy to find a subset of airlines that would work for either airline.
But that RyanAir didn’t happen to have a version of the design that was extremely unsafe doesn’t mean that the family of planes is safer than the competition. It just means that it got lucky that it didn’t have the flawed planes.
Gareth321 · 1h ago
It has been kind of shocking to see Boeing's decline in real time like this. My whole life I saw them as an unshakable example of U.S. engineering superiority. Reading articles from current and former employees, it sounds like the decline actually began decades ago. It took this long to raid the coffers, so to speak, of talent, good will, and QA redundancy. It is suggested that they are too big to fail, but it will be expensive to re-pad all that redundancy, and I'm not sure subsequent leaders will be willing to lose the next decade of profit in pursuit of regaining their engineering credentials. I think the true cost of this has not yet been realised in their stock price.
rsynnott · 32m ago
> My whole life I saw them as an unshakable example of U.S. engineering superiority.
I mean realistically in this particular category (narrow-bodies) they've essentially been playing catchup for the last _40 years_; ever since it was released they've really had trouble competing with the A320. Their inability to do basically anything right feels newer, but the 737 has long been a weak spot.
mojuba · 2h ago
Makes it even more impressive considering that the A320 is slightly more expensive.
jraby3 · 1h ago
Pricing on these planes is pretty complex. It's a stretch to say that airbus is unequivocally more expensive without comparing various options.
Source: my brother worked for Boeing in sales and has been in the industry 30 years.
rsynnott · 30m ago
Indeed, but the practical result in this case is that the A320 is _much_ more expensive, because demand is far higher. Ryanair's big purchase of 737 MAX-10s a while back was at, at most, 50% of list price; that degree of discount isn't really happening for the A32x at the moment, I don't think.
bobthepanda · 1h ago
Yeah, also nobody pays list price.
duke_sam · 2h ago
It’s impressive that Airbus caught up with Boeing after a 20 year head start. It sounds like Airbus’s bet on the future paid off but the article reads more like a PR piece than a case for why the A320 out competed the 737.
Tuna-Fish · 2h ago
A320 and the 737 were designed in entirely different worlds.
The 737 was designed using light tables and slide rules, to use low-bypass turbofans and direct controls with avionics only on board to optionally aid the pilots.
The A320 was designed in CAD and using CFD, with full digital fly-by-wire, and designed from the start for high-bypass turbofans.
Both designs have been updated plenty since, but because the basic design is much more modern, the A320 is much more amenable to being updated. There are elements of the 737 design that still exist on every new MAX coming off the line that would completely doom the certification chances of any new design, but are still there because they got grandfathered in for 737.
The wonder is not that the A320 finally caught up in sales, it's that the 737 can still be legally sold.
rob74 · 1h ago
> There are elements of the 737 design that still exist on every new MAX coming off the line that would completely doom the certification chances of any new design, but are still there because they got grandfathered in for 737.
Not only that, but Boeing is actually limited in how much they can "modernize" the 737, because doing too much might exceed the limits of the 737's type certificate. This is the reason behind the current engine inlet overheating worries, which has led to an airworthiness directive for the 737 MAX (https://aerospacenews.com/faa-airworthiness-directive_boeing...) and is also one of the reasons for the delay certifying the MAX 7 and MAX 10. This would be a complete non-issue for other planes, because all modern designs have a switch position that only turns on the engine anti-ice system when it's needed, but the 737 MAX can't have that because the 1967 737 didn't.
kortilla · 1h ago
> The wonder is not that the A320 finally caught up in sales, it's that the 737 can still be legally sold.
What’s wrong with the 737 design that it wouldn’t pass today as a new aircraft? (Ignoring the disaster that was the MAX.)
speedgoose · 1h ago
From my understanding, mostly based on Kerbal Space Program, the aircraft isn’t well balanced when equiped with modern engines.
So you have to constantly apply some controls to fly, done by software.
I love stupid car comparisons so imagine a car with a new engine that is more economical to run, but very heavy on the left so the car constantly want to turn left. But if you apply force to the steering wheel manually or the car does it for you with software, all good. Still a shit car though.
Gareth321 · 1h ago
The main issue arose because Boeing wanted to install larger, more fuel-efficient CFM LEAP-1B engines without changing the aircraft’s landing gear height too much (which would have required expensive redesigns of the fuselage and systems, triggering a new certification process). On earlier 737s, engines were already mounted quite far forward under the wing because of the aircraft’s low stance. The larger MAX engines could not fit in the same place without scraping the ground. Boeing moved the engines further forward and higher on the wing. This changed the center of thrust and lift characteristics. At high angles of attack (nose up), the repositioned engines created extra nose-up pitching moments, making the aircraft more prone to stall. To make the MAX “feel” like older 737s (so pilots wouldn’t require expensive retraining), Boeing added software — MCAS. MCAS automatically trims the horizontal stabilizer nose-down if it detects a high angle of attack, countering that engine-induced pitch-up. The tragedy was that MCAS initially relied on a single angle-of-attack sensor, so a faulty reading could (and did) trigger repeated nose-down inputs, leading to the two fatal crashes (Lion Air 610 and Ethiopian 302).
I think they added redundant sensors which should theoretically prevent this in future. IMHO, I think several issues compound here. They should have redesigned the fuselage. The engineering compromise is bad, but if handled with care, could have been done relatively safely. They opted for no additional pilot training re MCAS. This was a fatal mistake, compounded by them relying on a single sensor. Nothing in avionics relies on a single sensor for remaining in the air. That was insane. There MUST have been engineers screaming about safety who were ignored.
jhoechtl · 45m ago
That makes a very intersting read and adds the necessary context to the previous comment how that plan can actually be legally sold.
Tuna-Fish · 1h ago
For starters, the bicameral avionics.
rob74 · 1h ago
Yeah, that was exactly my feeling too when I read that Airbus has "finally" caught up to Boeing. With that head start, catching up was not something that could have been expected (unless Boeing would have replaced the 737, which they arguably should have done years ago already, but that's a different story). Of course, if you look into the details, things get more complicated, since the 737 had an in-house narrowbody competitor with the 757 for some time - but Airbus now has the same, with the A220 competing with the smaller A320 family models (A318 and A319).
rsynnott · 27m ago
Was the 757 _really_ meaningfully a 737 competitor? I've only ever seen them used for fairly long-haul flights; didn't think there was much role crossover.
(Was on a transatlantic one once. Never again.)
MandieD · 12m ago
Yikes, I remember my one and only 757 transatlantic flight, too. Every single little bump; truly a bus in the sky.
jhoechtl · 48m ago
> It sounds like Airbus’s bet on the future paid of
Well they did bet on the Dreamliner, fell on their nose and still recovered.
rsynnott · 28m ago
Dreamliner is the Boeing 787. Are you thinking of the A380 superjumbo?
jaggs · 1h ago
In my country we have a saying - "Every dog has its day".
The interesting thing for me about this particular tale is the commercial genesis of Airbus and the incentives of the management team have led it to catch up despite Boeing have a 20-year head start.
When you're not totally absorbed by the share price, and instead you're trying to build a sustainable long-term business that can pay off decades (or generations), later, you get to make decisions that lead to a more sustainable and trusted business.
But Boeing introduced several new planes during these 20 years. If anything, they abandoned the idea of a new design and introduced 737 MAX as a response to the competition - A320neo.
Agree with the sentiments of the sibling posts that monopolies seem as great for business as ever.
So when is it gonna kill Google?
Surely, Google here is the cautionary tale? Though I guess it started with the cloud for them.
There's a Chinese saying: "Wealth does not pass three generations". Three generations of Intel CEOs after Grove: Craig Barrett, Paul Otellini and Brian Krzanich (the progenitor of much of the mess that Intel is in today).
It's likely this. Airbus has a backlog of ~7500 A32x orders right now, and produces about 75 a month, so if you order one today, you're looking at eight years.
Though also some budget airlines like the 737 because it's _short_; it's not as high off the ground as an A320, making access via airstairs more feasible.
Only if a company is completely blind to buy Boeing planes in 2025! It does not matter if the places are millions of dollars cheaper, all the money spent with lawsuits and lawyers when things go sideways, plus the airline name dragged to shit, I don't think it is worth.
But that RyanAir didn’t happen to have a version of the design that was extremely unsafe doesn’t mean that the family of planes is safer than the competition. It just means that it got lucky that it didn’t have the flawed planes.
I mean realistically in this particular category (narrow-bodies) they've essentially been playing catchup for the last _40 years_; ever since it was released they've really had trouble competing with the A320. Their inability to do basically anything right feels newer, but the 737 has long been a weak spot.
Source: my brother worked for Boeing in sales and has been in the industry 30 years.
The 737 was designed using light tables and slide rules, to use low-bypass turbofans and direct controls with avionics only on board to optionally aid the pilots.
The A320 was designed in CAD and using CFD, with full digital fly-by-wire, and designed from the start for high-bypass turbofans.
Both designs have been updated plenty since, but because the basic design is much more modern, the A320 is much more amenable to being updated. There are elements of the 737 design that still exist on every new MAX coming off the line that would completely doom the certification chances of any new design, but are still there because they got grandfathered in for 737.
The wonder is not that the A320 finally caught up in sales, it's that the 737 can still be legally sold.
Not only that, but Boeing is actually limited in how much they can "modernize" the 737, because doing too much might exceed the limits of the 737's type certificate. This is the reason behind the current engine inlet overheating worries, which has led to an airworthiness directive for the 737 MAX (https://aerospacenews.com/faa-airworthiness-directive_boeing...) and is also one of the reasons for the delay certifying the MAX 7 and MAX 10. This would be a complete non-issue for other planes, because all modern designs have a switch position that only turns on the engine anti-ice system when it's needed, but the 737 MAX can't have that because the 1967 737 didn't.
What’s wrong with the 737 design that it wouldn’t pass today as a new aircraft? (Ignoring the disaster that was the MAX.)
So you have to constantly apply some controls to fly, done by software.
I love stupid car comparisons so imagine a car with a new engine that is more economical to run, but very heavy on the left so the car constantly want to turn left. But if you apply force to the steering wheel manually or the car does it for you with software, all good. Still a shit car though.
I think they added redundant sensors which should theoretically prevent this in future. IMHO, I think several issues compound here. They should have redesigned the fuselage. The engineering compromise is bad, but if handled with care, could have been done relatively safely. They opted for no additional pilot training re MCAS. This was a fatal mistake, compounded by them relying on a single sensor. Nothing in avionics relies on a single sensor for remaining in the air. That was insane. There MUST have been engineers screaming about safety who were ignored.
(Was on a transatlantic one once. Never again.)
Well they did bet on the Dreamliner, fell on their nose and still recovered.