'Generali' sign atop insurer's skyscraper offices collapses in Milan

15 perihelions 6 6/30/2025, 7:29:50 PM reuters.com ↗

Comments (6)

entropiae · 10h ago
I found online the project page in the builder's portfolio; by looking at it from the street level I though it was a much simpler structure

https://redesco.it/en/projects/generali-towers-sign-board-in...

metalman · 5h ago
wild! the whole thing was supported from central base to allow a continious gap between the sign and the building, so that the two cranes for exterior building maintainance could run around the building perimitor on a mini railroad, the whole thing looks(looked), ambitious
seydor · 10h ago
The other two signs are alive - they were their insurance policy
comrade1234 · 10h ago
Presumably insured?
recursivedoubts · 9h ago
modern architecture: can it do anything right?
mslansn · 10h ago
What does the (35 degree, lol) heatwave have to do with the sign collapsing to be worth mentioning? They get more transparent every day indeed.