Show HN: I built leadlink.io, a tool to turn promo code into a game

Hey HN!

I built a little tool called LeadLink to help small businesses and indie founders collect more emails from their discount offers.

Instead of just pasting a promo code, you can now make customers play a short game (quiz, memory, reaction time...) to win it.

If they win, they enter their email to get the code. You get a dashboard with click stats, winners, and a clean email list.

So you might ask: What is the interest of the business owner to put some barrier before email/lead gathering ?

Here is the answer. Before starting this little project, I read in a marketing article that it is proven that gamification boosts engagement, meaning that once someone starts a game, they're more likely to finish it and complete the final step (which is giving their email). So a game makes the user actively involved.

Also I think that if you just hand a coupon for free, people don't value it. If they earn it (even in a fun way), they feel it's more worth using.

Another point is that anyone who takes 30 seconds to play and enter their email is more likely to buy than someone who just drops in and grabs a code. This means less fake emails, better open rates and higher post lead conversions.

Finally if you have any suggestions or critics feel free. Thanks for reading!