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Shaped (YC W22) Is Hiring (ycombinator.com)

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Spice Data (YC S19) is hiring a software engineer – back end (ycombinator.com)

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Onlook (YC W25) Is Hiring an engineer in SF

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Gander (YC F24) Is Hiring Founding Engineers and Interns (ycombinator.com)

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Ziina (YC W21) the Series A fintech is hiring product engineers (ziina.notion.site)

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Onyx (YC W24) – AI Assistants for Work Hiring Founding AE (ycombinator.com)

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Great Question (YC W21) Is Hiring a Director of Customer Success (ycombinator.com)

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Deepnote (YC S19) is hiring engineers to build an AI-powered data notebook (deepnote.com)

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Converge (YC S23) Well-capitalized New York startup seeks product developers (runconverge.com)

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CircuitHub (YC W12) is hiring full-stack robotics engineers (workatastartup.com)

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AtoB (YC S20) – Stripe for Transportation – is hiring engineers (jobs.ashbyhq.com)

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PromptArmor (YC W24) Is Hiring in San Francisco (ycombinator.com)

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Depot (YC W23) is hiring an enterprise support engineer (UK/EU) (ycombinator.com)

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Patched (YC S24) Is Hiring SWEs in Singapore (ycombinator.com)

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Activeloop (YC S18) Is Hiring Senior Back End and AI Search Engineers(Onsite, MV) (careers.activeloop.ai)

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Morph (YC S23) Is Hiring a ML Engineer

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Spark AI (YC W24) Is Hiring a Full Stack Engineer in San Francisco (ycombinator.com)

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Demodesk (YC W19) Is Hiring Rails Engineers (demodesk.com)

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Piramidal (YC W24) Is Hiring a Senior Full Stack Engineer (ycombinator.com)

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AccessOwl (YC S22) is hiring an AI TypeScript Engineer to connect 100s of SaaS (ycombinator.com)

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StackAI (YC W23) Is Looking for SWR and Tailwind Wizards (ycombinator.com)

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Weave (YC W25) is hiring a founding engineer (ycombinator.com)

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Infisical (YC W23) Is Hiring Full Stack Engineers (TypeScript) in US and Canada (ycombinator.com)

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GoGoGrandparent (YC S16) is hiring Back end Engineers

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Roundtable (YC S23) Is Hiring a Member of Technical Staff (ycombinator.com)

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Diligent (YC S23) Is Hiring a Founding AI Engineer (ycombinator.com)

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Venta AI (YC S23) is hiring a full stack engineer in Amsterdam (ycombinator.com)

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Martin (YC S23) Is Hiring Founding AI/Product Engineers to Build a Better Siri (ycombinator.com)

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Trellis (YC W24) Is Hiring founding SDR to help automate healthcare paperwork (ycombinator.com)

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Sorcerer (YC S24) Is Hiring a Lead Hardware Design Engineer (jobs.ashbyhq.com)

1 points by maxmclau 21d ago 0 comments

Ask HN: Small bootstrapped founders – how do you prioritize resource allocation?

2 pinter69 3 6/10/2025, 12:23:53 PM
When you planning your monthly\quarterly plan - what methods do you use for prioritizing resources (time and\or money) between product development and marketing\sales?

Comments (3)

lylo · 1d ago
I don't have a plan for https://pagecord.com. Life's too short. YOLO, etc.

My app is relatively feature rich right now so I would say I spend a lot more time on marketing. I still add features of course (and they are a form of marketing), but with AI help these take a lot less time than they used to. Trying to figure out distribution channels, build awareness and so on is the hard yards in 2025.

pinter69 · 1d ago
In retrospect - would you have still developed all the features? What is the benefit you see?

Or, was there an earlier point you recognize today you should have focused on marketing? If yes - how could you recognize a point like this next time?

lylo · 1d ago
I built the early prototype for me (I wanted it, dogfooding etc) and I tried to market it. Not a huge success, but enough for me to add some paid-for features. Got a few customers, got some feedback on what was missing, added a few more features. Kept doing that, but at a certain point where I felt it was definitely good enough, I started focusing a lot more on marketing – outreach on forums, a bit of advertising, SEO optimisation etc.

So it has been incremental, add stuff, market stuff, get customer feedback (where did they find it, what were they looking for etc)... then rinse and repeat. Not sure how useful this is, maybe doesn't quite answer your questions.

Ultimately you need to know who your early market is and try and double down on that, get people into the top of the funnel basically. If your funnel is dry, you have no chance.