Netflix will show generative AI ads midway through streams in 2026

11 add-sub-mul-div 4 5/14/2025, 10:34:55 PM arstechnica.com ↗

Comments (4)

genewitch · 27m ago
I predict, under the guidelines and rules of Price Is Right - closest without going over - that within 7 hours of going live (fully), that this will be shut down because embarassing, harmful, or otherwise objectionable content will play and go "viral".

Anyone else have a prediction?

hnthrowaway0315 · 6h ago
I hope they put ads every where so that I'd never make a subscription.
bediger4000 · 6h ago
Are these "ads" present even if you are a paying subscriber? I'm not and never have subscribed to Netflix. I have dropped subscriptions when more ads have shown up, or I get dinged for using an ad blocker, or the subscribed-to-entity is unresponsive about abusive ads.
turtleyacht · 6h ago
Just the ad subscription tier.